Although our audience research mainly concentrated on 16-17 year olds, this may be a bit young for our actual media product.
The demographic of our target audience would be as follows:
Aged between 18-25, as the product may not appeal to older generations or younger due to the violent content and swearing which would be included.
Mainly male
Any ethnicity, although the people featured in my current media product are only white.
Located probably in England, as the film may not have such a widespread advertisement.
Low paying occupation, or student.
Currently in education or left school after high school.
Low income.
The psychographic of our target audience would be as follows:
Has a quite relaxed, chilled lifestyle
Enjoys playing violent video games
Enjoys watching action/thriller films such as The Transporter and Crank.
Perhaps badly behaved when they were in school
Likes to chill out and watch films or TV programmes which do not require much intellect
Perhaps an disconnected person, who is detached and resentful.
Photo based on: 'horizon' by pierreyves @ flickr