Voici 

Prezi AI.

Votre nouvel assistant de présentation.

Affinez, améliorez et adaptez votre contenu, trouvez des images pertinentes et éditez des visuels plus rapidement que jamais.

Chargement du contenu...
Chargement...
Transcription

Brief:

4. A promotion package for a new computer/video game, to include two TV advertisements, together with two of the following three options:

• the cover of the game’s package;

• two hyperlinked pages from the game’s website;

• a magazine advertisement for the game.

http://vimeo.com/16975686

Magazine adverts

These will feature on a full page with added information about the magazine at the bottom or on the same page.

These can also be placed on the web as a gif of the two images one after the other.

These will be placed in Playstation magazine or on IGN or game trailers. When the game reaches production, these adverts will be on the playstation main website and on the PSN.

I used the colour red as it engages a primal instinct in the brain. Red is linked with blood and anger. This would create the mood for the game and racing. You must win to move to the next area.

I have made five consecutive adverts that will create a greater impact as it builds the suspence of what its advertising.

After talking to a peer about the adverts, We decided that they would fit in any where do to the size of them. So adding two at once or changing the size of the advert will help correct this.

Here is the new advert shape. This is likely to go at the bottom of a page as its one of the last places people look before turning a page.

http://a2mediadanielknights.blogspot.com/2011/02/games-adverts-in-magazines.html

I have chosen two versions of the first advert. These will be placed in different places with the following advert on later pages.

I have kept the adverts clean with little text as I want it to create more of an effect with clean lines.

http://vimeo.com/18723176

Animatic of the first advert

Here is the first advert, this will get the interest then as advert 2 follows the need for the game will rise.

http://vimeo.com/21440624

http://vimeo.com/21441062

I am very happy with the main front cover bit. The dirt on the car gives a small insite into what you will get upto in the game.

I like the font as it gives a clearliine and shows the R and C as separate.

I also like the orange lines taken from a night shot and photoshopped on.

Her is an image of the disk cover/loading image, I have decided to use the bottom image as it easier to model and looks better. To the left is a list of names that chose this over the other two colours

Technology used

I found the camera easy to use and the quality was expected.

I did use after effects to improve the colour in the video as it was monotone.

The reason I chose this camera to use, as it was of a better quality that the current school camera. During filming I was able to change some of the settings about manually which couldn't be done with an ordanary camcorder.

I used my brand new Nikon camera to film and photograph the car. The editing was then done on final cut on a mac.

I found the mac hard to get used to as I use and prefer a PC. I also used photoshop to edit the images for the adverts.

I will also look to post my work on facebook and flickr and other social media websites. We-media is becoming a big part of making success in the media world. Its a great way to advertise and encourage your product to succeed. Looking at "the dark night" small posts and leeks were made to dedicated fans to gain talk. Then release other forms of posters and special events.

Fasebook and other social forums have become a great way to spead about new fads and products.

Here is an advert of the type of advertising done by films and games on facebook.

" * More than 500 million active users

* 50% of our active users log on to Facebook in any given day

* Average user has 130 friends

* People spend over 700 billion minutes per month on Facebook"

Outing from the website: http://www.facebook.com/press/info.php?statistics

Vlogging is an easier way to communicate you feelings and ideas. Its also a lot faster and can be enjoyable as it feels like you are talking to your audience. Vlogging is video blogging, done on such websites as Youtube, Blogger and many more.

This video section was much easier to do then to write it out on paper, this way show exactly how I want to get the media ideas passed. This was taken 2-3 weeks ago so some of the information is not upto date.

Copyright

I did find that two aspects of the media that I used to create the adverts were possible copyrighted.

Music

After emailing the two matters I have yet to get a responce.

The PS3 animation video

One of my soundtrack pieces was recored over a hunderd years ago, this then wasn't under copyright laws.

Team work

As I worked on my own in this part of the a level course, this meant I was my own boss. This meant that I had to have good time keeping and able to learn fast on the skills that weren't my strongest.

When I filmed the car I needed extra people to work the camera.

I used my parents for this as I was able to direct them well and they also helped in some of the camera locations.

Mise-en-scene

When looking for sutible ares to film the main points were

  • good flat ground to start at.
  • number of trees in the area
  • is there any jumps about

I then looked at what plants are in the area would help create a good back drop.

  • how big
  • could they hinder movements of the car

I then looked for lighting that would stop the filming in a certain area.

  • would the trees block out light
  • can the camera see the car

After looking for these I found the correct locations to shoot.

Most of the location had other problems that I hadn't thought about. Like people walking about and car problems.

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

using IT appropriately for the task set;

I used the following; DSLR camera to film, Mac to edit, Pc with photoshop to edit the photos.

See tecnology used for more.

showing understanding of conventions of layout and page design;

Looking at magazine advert featured in the target magazine.

showing awareness of the need for variety in fonts and text size;

Looking at the game cover.

accurate use of language and register;

Game cover targeted to the market.

appropriately integrating illustration and text;

framing a shot, including and excluding elements as appropriate;

Magazine adverts

using a variety of shot distances as appropriate;

The magazine advert and the game cover taken at different angles.

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

Take a look at the magazine adverts and game cover.

manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.

Using photoshop to remove and edit photos, with added text.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

Sound

I have taken the conventions of a soundtrack to a game advert or a game.

I have used I build up to then a climax at the end where the car appears.

When filming I made the decision the the camera's sound recorder was up to the challenge. When I went back to the video later the sound was at a good quality and I didnt need to go back and record more.

At the editing stage I just adjusted the sounds levels to hide the music levels under other tracks.

I went for Samual Barber - Adagio for strings as the build up.

I chose this song as when it got to the up beat parts It made me feel uplifted.

The for the climax I used Chemical brothers - Saturate

Blog post on music

http://a2mediadanielknights.blogspot.com/2010/10/possible-music-that-could-be-used.html

Bad points

Some of the shots that I wanted to get I couldn't.

  • I wanted to attach the camera to the car. This would not have worked due to the vibrations and the camera would have fell off.
  • I wanted to get some following shots, I mudd from the wheels would have covered the camera lens.
  • I wanted to get some panning shots, but the lighting and sound would've be comprimised. I would also have needed to build a trolly.

Filming

Good

The angles used help to create paths for the car to go through.

All of the filming was done in a woods.

This is due to the high ratio of hills and

fast paths. This made framing much easier.

Lighting was going to be a problem due to the tree cover. I chose days that were light and not raining.

I had some problems to start with that hindered the filming. We couldn't get the car to run well. Its very old for what it is with a lot of worn parts. We were able to get it to a stage where it could be started and run for just quick shots. As it would tend to be very unstable.

  • holding a shot steady, where appropriate;

I used a tripod at all times of filming.

  • framing a shot, including and excluding elements as appropriate;

http://a2mediadanielknights.blogspot.com/2010/12/car-in-lighting-test.html

I used the help of trees to frame shots.

  • using a variety of shot distances as appropriate;

As the car is constantly moving about to was easier to get a wide angled shot of locations. Some shots I have done close up, like the shot of the car jumping at the camera. This was done with a longer lens set far away to imply that it is next to the camera.

  • shooting material appropriate to the task set;

All of the shots feature the car moving at speed.

  • selecting mise-en-scène including colour, figure, lighting, objects and setting;

http://a2mediadanielknights.blogspot.com/2010/12/some-random-shots-round-city.html

  • editing so that meaning is apparent to the viewer;

Editing the video in sequence also linked the two adverts together.

  • using varied shot transitions, captions and other effects selectively and appropriately;

Final shot of the second advert with a freeze and flash of white.

  • using sound with images and editing appropriately for the task.

Quiet sound track till the runs over the flower.

  • Where a candidate has worked in a group, an excellent contribution to construction is evident

As I am working n my own this can't be done.

Conventions

  • Fast
  • Action
  • Jumps
  • destructive
  • fast cuts between shots
  • Loud music

Spectical - The magic and skill of racing with the wow factor of the landscape.

Combat - Fighting against other players within the game to win.

Added feature of online mode to improve the game at a later date.

Jeopardy and suspence - This will link the speed and skill of the game.

Racing with other players at the right speed so not to crash but eventually win the race. When ever speed is involed so is a risk.

Speed and motion - As the speed increases so does the motion blur in the landscape. This gives the emphasis of more speed.

A hero's journery - Call to an adventure - the race.

Tests - learning the track.

Reward - the hero wins.

Representation and stereotype - The other racers dont want you to win.

Will do anything to win for themselves. A good racer that you become friends with then betrays you.

Genre - racing game

Character - improves the car over time till it is the best.

Sound track - Loud music linking with the game.

Sound effects to the cars, engines and crashes.

Sound transition between menus.

Edit transitions - Jump with fast cuts, no fades.

Camera angles - eyeline and shot above the car.

You are able to design your character and car.

Magazine adverts;

These would feature the car or some part of a car and little info in the game, possibly the name. This would grab the reader as to recreate the speed and the acton of real life or unrealistic play.

Game cover;

Again would feature a car or part of it.

Large action pact text about the game in short sentences.

They may also have a rating on the front top left area.

Editing

With final cut

Cutting the video

Colour correction

I looked at many tutorials and asked around with friends on how to do specific function that I needed.

Sound levels

I have had some previous experience with other editing programs other than final cut. But this learning curve was different than Imovie and Magix edit pro.

I found that the file convertions were difficuilt to get around. I would like to see it cope with more file types.

I didnt want to add fades to the main speeded area as this would slow down the action and hype of the game.

I also added a freeze frame and a flash at the end.

I thought this would impove as it looks its has crashed into the screen.

The colour correction edit brightened up and added more colour to the shoots, this made the film look a lot better.

Inspiration

http://a2mediadanielknights.blogspot.com/2010/09/making-of-motorstorm-2.html

http://a2mediadanielknights.blogspot.com/2010/09/ken-block-doing-what-he-does-best.html

Questionnair work

http://a2mediadanielknights.blogspot.com/2010/12/questionnaire-1.html

I posted this questionnaire on Facebook and on my blog.

The responce that I got was very divided, almost split averagly.

For future reference I would look to post it in more places with more description.

I also took around 3 images with the logo in 3 different colours around the class and other places to see which one they liked the best. The orange and red came out top as they are complimenting colours.

I also did one on fonts and found that the best was the one that had differences between the levels and style.

Theorys and Concepts

Maslows hierarchy can be used to link to gaming and lifestyles.

The need to win would be personal fulfilment.

Personal branding would be choosing the car, editing the car and then competing on line.

Would would also include playing online and finding new friends on servers.

Choose the tracks and events that you suscced most in for self fulfilment.

Creating your character and avatar.

http://a2mediadanielknights.blogspot.com/2010/11/maslows-hierarchy-of-needs.html

http://a2mediadanielknights.blogspot.com/2010/12/phillip-toledano-gamer-portrait.html

He has taken the concept of "the gamer face" and exploded it into a portrait shot. He has taken the game away so the face is the only clue to what they could be playing or watching. Some of them are really in depth expressions that are immersed in the game.

Adverts

Xbox adverts feature good ideas with good editing.

http://a2mediadanielknights.blogspot.com/2010/11/xbox-adverts.html

A video on light trails that I hoped to use in my video. But found that it would be difficult and not being ably to see the car at night time both on camera and not would have proved hard. I did use this concept in the game cover on the back page.

http://a2mediadanielknights.blogspot.com/2010/11/light-trails-in-video.html

This video looks at the way people get engauged into games.

http://a2mediadanielknights.blogspot.com/2010/12/latest-game-advert.html

A post on PEGI ratings for my game then a link to a post I make on the ratings. I went for 12 as this might feature music with language in and violent scenes.

http://a2mediadanielknights.blogspot.com/2010/12/pegi-rating-for-my-game.html

Evaluation

In what ways does your media products use, develop or challenge forms and conventions or real media products?

loop back to the conventions area.

How effective is the combination of your main prouct and ancillary tasks?

I beleave that they are very effective as they link with the styles and you can tell they are the same game.

Also with the effect of the suprise of running over the

flower and the loud music jumping in

How did you use media technologies in the construction and research, planning and evaluation stages?

Go back to the technologys used.

Main problems when filming

Filming took alot longer as the locations used were also used

by door walkers. this ment stopping and wait for them to leave to a safe area.

The car, as it is old ment that there were problems starting and when started the rubber would come off the rims.

Many takes where filmed when the car would hit a tree or go the wrong way. This took up most of the time.

http://a2mediadanielknights.blogspot.com/

What have you learned from your main product and ancillary tasks?

I have learnt a lot more this year than the last year in media as I am working on my own.

  • Edit in final cut
  • Upload - Youtube and Vimeo
  • Export
  • Change file types
  • Types of car games
  • How car games work
  • How car games are made
  • Work to a basic timetable

http://a2mediadanielknights.blogspot.com/2011/01/brief-4.html

A post made in the middle of the project against the evaluation sections.

I have chosen to post the adverts with the cover and magazine adverts on current gaming and RC forums.

http://playstuff.net/showthread.php/3611-ReaCtion-game-%28media-project%29%28posted-here-as-its-not-a-real-game%29?p=56007#post56007

Here is one of the forums which I posted the work on.

A2 Media evaluation

A talk about some ideas at the start of the project

Game cover

Production

And of course the car, Flying point probe 2000. RC car.

I found that working in a team, some aspects can work well but so can working on your own. Its how you manage your section well.

http://a2mediadanielknights.blogspot.com/2011/03/eye-theory-and-colour-theory.html

A look at colour and eye theorys.

A photo showing someone picking the blue image.

Important sections

Advert 2

Evidence

Apprenez-en plus sur la création de présentations dynamiques et engageantes avec Prezi