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Is your strategy a road map or a straitjacket?

A strong strategy shows the chosen route to reach the long term goals of your company.

Your strategy should not be seen as a straitjacket but rather as a road map clearly pointing out the goal, describing the terrain and the chosen route under the known or assumed conditions.

Strategic question # 1:

Do you know how and where you create value for your customers?

Strategic question # 2:

Is your business segmentation efficient?

Strategic question # 3

Will your strategy give you a competitive advantage?

Strategic question # 4:

Is your strategy on top of major trends?

1st: Decide what really matters

2nd: Get the message across

3rd: Give people space and support

Stephen Bungay: "The art of action"

Strategic question # 6

Will your strategy beat the market?

Strategic question # 8

Have you done a SWOT on your strategy?

Strategic question # 9

Do your action plans

include specific short term experiments?

So have you tested your business strategy lately?

Is it clear as a road map and inspiring as a treasure map?

Does your strategy identify where there are attractive customer segments and does it tell you how you can increase your profitability by focusing your resources on fulfilling important customer needs better than competition?

PSB-Management can help you develop and implement such a strategy.

Contact PSB-Management at

Phone: +45 2324 3839

Mail: ps@psb-management.dk

Will your strategy keep you ahead of the game?

  • Is there a clear strategy per segment?
  • Is there a clear leadership appointed per segment?
  • Has sufficient resources been allocated per segment?
  • Have action plans been developed per segment?

Strategic question # 7

Is your business organized

in accordance with the chosen segmentation?

Does your strategy take into account changes from

customers, competition & technology:

  • Mega trends like aging population or urbanization?

  • New business models like Pay-Per-Use or Freemium?

  • Disruptive innovations like 3-D printing or shale gas extraction?

A SWOT should be done on a specific activity

- not as a brainstorm!

Don't gamble huge resources, or fire cannon balls, on strategies

that haven't been tested in the real world.

Instead fire bullets by conducting tests to evaluate and validate your strategy.

Jim Collins: "Great by Choise"

Strategic question # 5

Does your strategy have the right balance

between commitment and flexibility?

Meassure what matters!

Strategic question # 10

Do you follow-up

on the outcomes of your strategy?

Have you tested your strategy lately?

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