How will your music video be different from:
Katy B- Broken Record
Katy B - Disappear
Broken record represents love and portrays emotions in a soft tone.
Disappear will represent love and portray emotion aggressively, using jump cuts to demonstrate the anger of the artist.
Broken record's settings are mainly inside, a lot of party scenes and people in the frame
Disapear will focuse of the artist only, as she is the protagonist a lot of close ups and extreme close up shots will be used. The settings/locations of the shots will be mostly outside.
We decided as a group to choose Katy B's song disappear due to the fact that it was different and had no video. This is an advantage for the group as we can make a whole new image of the artist and idea for the music video. As part of the summer task we also requested copyright for this song choice, so it was really the perfect song for group 25. As mentioned there is no video for this song so we have decided to incorporate Goodwin's theoretic meanings of amplification and disjuncture to an extent. I anlaysed another Katy B video which had a similar song to the one we have chosen, to see ways in which we can make our music video different.
BRAND IMAGE/ SIMILARITIES WITH EXISTING ARTISTS
Look 1: The beach look, this will be for when we are filming at the beach. This is a natural look and will appeal to an audience who dont wear make-up. It is also quite revealing and will attract teenage boys aged betweetn 16-24
Our Music Video:
Pitch
A girl tempered and ready to give up on everything, she feels alone and invisible
Tamara Akotuah
questions 1-4
A lot of Katy B's videos show her with her infamous hoodies. This is very appealing to an audience who listen to grime and rap as those particular genres dress with hoodies, tracksuit bottoms and hats.
Look 3: Humble Hoodie Hottie
This look has a lot of leather and bling. It also incorporates Katy-B's signature hoop earrings. This look widens the audience that the artist/video appeals to because it creates a look with items that teenagers who are not working can not afford. This look contradicts that as it is a way of the audience hoping and wanting too look like the artist.
Rita Ora is a big influence on the look we are going for. She wears a lot of urban outfits, which incoperate leather, biker jackets and red lipstick.
This look was inspired by Beyonces look in her "Broken Hearted Girl" video. We chose this look because it contrasts with other looks chosen for the artist and will appeal to a male audience.
Look 2: The Urban Junkie
Urban Look Inspiration
Artist Inspiration for this look
1) Greyscale
we have decided to have our whole music video in black and white, to show and represent the title of the song 'Disapear' this idea has been taking from Rhiaanna- You Da One
Video Ideas:
Look Artist inspiration
2) Walking on the beach. This idea was taking from Beyonce- Broken Hearted girl. We thought it would be nice to have a soft side to the artist which contradicts with the other sides been portrayed in the music video