Social Media

People use social media to create their personal brand, search for jobs, and connect with companies, products, people, and ideas.

Your resume is now a

search

• Opinions
• Insights
• Experiences
• Perspectives

Why Bother?

• Showcase Skills
• Generate awareness of your specialties
• Stay competitive in the job market
• Deliver content to a wide audience

So, what do we really know about Social Media and the job search buzz?

85% of companies will use Social Media for recruiting in 2012.

65% of companies have successfully hired using Social Media.

56% of HR professionals use networking websites to source potential candidates.

55% of companies plan to invest in more social recruiting in 2012.

What are hiring managers looking for on Social Media?

One in three people will be hired online by 2020

Keys to Getting Started

What do I hope to accomplish online?

What part of my professional life do I want to showcase?

Who is my target audience?

2. Match your audience to the Social Media Channel

3. Build a Professional Presence

Use a professional looking picture.

Specific Overview of Skills and Values

Compelling Content

Contact Information

Community Player

4. Make a

Commitment

5. Set Goals

6. Measure your Effectiveness

7. Redirect when Necessary

Search for industry events

Post a good profile photo

Join a FaceBook company page and introduce yourself

Review your privacy settings

Using to Land Your Next Job

2. Contact employers directly

4. Set your privacy settings

5. Inform your network you are job hunting

6. Optimize your profile for job search

Ensure your profile is

complete and up to date

Personalize every invitation to connect

Acknowledge those who

want to connect with you

Your connections should represent

your “real world” network

Demonstrate your expertise

on LinkedIn answers

Research and

follow companies

Create a professional

email address

Use the status

bar for updates

Be active and contribute

Write and request

recommendations

The Basics

of Twitter

It's about:

Networking

Branding

Marketing

Business

About promoting yourself!

Tweet something

of VALUE

Tweet regularly

Get "retweeted"

Answer questions #

How to make

work for you!

Put your “elevator speech”

as your bio

Use a professional

avatar

Have a custom background

information about your qualifications

Follow industry experts

Establish yourself as an

expert in your industry

Provide a link to

your online resume

Promote yourself

"Post and Hope"

Be creative

Join online contests

Top 10 Social Media Tips

Create connections you

need to get the job

Get Google on

your side

Join industry chats

on Twitter

Seek out job search advice-blog,

Twitter, LinkedIn, Facebook

Be strategic with

Facebook lists

Hyperlink your resume

Use LinkedIn to research

hiring managers & recruiters

Make sure your Facebook

account is private

Let people know you

are in job search

Don’t be afraid to

network in Facebook

Using Social Media for the

Job Search in 2012

Twitter is...

A mass text message service

that allows you to sent short 140

character updates or "tweets" to many

people at once:

followers.

1. Follow target companies

3. Use BranchOut

for professional networking

http://learn.linkedin.com

Social Media

How are you connected?

The New Reality

1. Set the Right Strategy

Once you've answered these questions...

... Get online!

Social Media describes the online technologies and practices that people use to share:

What is Social Media?

http://gigaom.com/collaboration/elance-predicts-the-future-of-online-work/

two

Good Fit

one

Professional Presentation

Qualifications

three

five

Do employers really use social media?

Reasons not to Hire

four

Well-Rounded