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customized platform for

specific industries

Cellular operator

Android cellphone maker

customized platform for specific industries

Jason

30 yo, product designer

Birmingham, UK

What does he do every morning

vehicle information system

enable content and services

stream directly

on user home screen

Business model

4 revenue stream

click email app click web browser click twitter app

Automotive

fream

Oil company

to many repetitive action

to many information

360 mil

for

6 months development stage

How to make it happen

2 simultaneous

development

related information is presented Real time

directly at your devices home screen

HOW?

Problem

End user via Android market

Telecomunication

logistic

iida Infobar

by

KDDI Japan

Realtime information based on time,location and who you are

for Android platform

close

media

Free apps, revenue came from

push ads

defence industries

most of them unrellated with

who you are and your

current time and place

security services

travel

Backend engine

215 carriers with Android worldwide

Android cellphone maker

Android is generic

36 OEM's worldwide

310 devices released

Available for

In vehicle

information system

Smartphone

Tablet

Android TV

they need DIFFERENTIATION

android market characteristic

release 3 video preview showing real live handset

end user scenario

automotive scenario

android tv - living room scenario

make news blast in internet

open to innovation

internet user

tech savvy

how to penetrate global market

seek maker partner

In Vehicle Information system

handset maker

release 3 animation concept video

end user scenario

automotive scenario

android tv - living room scenario

Vehicle information system

make appearance in

vimeo.com

xda.developer.com

androidcentral.com

engadget.com

gizmodo.com

pandroid.com

autoblog.com

carbodydesign.com

How to present related information

with minimal user interaction

1oo million android activation 2011

400.000 activation every day

not everyting relevant

with our current time,place and situation

most of them is junk or misplaced

we have to many information

information is today's most

powerfull weapon

BUT

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