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A bold vision for a new entertainment experience

Impulse buying as the business model for online entertainment
by Jacco vanderKooij on 9 April 2014

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Transcript of A bold vision for a new entertainment experience

Geo
Cast
Digital Media Efforts 2003-2013
Television
BUSINESS
e
UK
Dot
Cast
film
On
Jaman
Joost
coolroom
Play
4
FILM
Quokka
Sports
WALMART
Movie
Gallery
SyncTV
sez
mi
FAN
CAST
Movie
link
cinema
now
blockbuster
HULU
Disc
BUSINESS
Ad
BUSINESS
Subscription
BUSINESS

Set-Top-Box
BUSINESS
Consumer
SERVICE!
How to break-out of the box!
st
The Next-Generation of Consumers
and they want something
is out there
d e nt
Media & Entertainment Sells
Engaged Audiences Buy
Create a model that sells goods & services directly in exchange for the content
you
want
A new global, socially connected audience that engages with content from around the world using their mobile device
We should
NO
longer just target the lean-back, family experience
not ads!
see it
go
look for it
in the store!?!?
Today we will do what others won't.
So tomorrow we can do what others can't.
Industry
Interests.
Interests.
Consumer
Jerry Rice
With a new kind of content that comes from anywhere in the world
Mobile is their & only screen
`
'Spreading the love' is their way of paying for content
To them Entertainment is a
S
o
c
i
al
& Personal Experience
vudu
Breaking of the Box
a bold vision for a new entertainment experience
Media
BUSINESS!
See It, Like It , Buy It, Share It

This is one of Harmonic Inc's views of where tomorrows mobile, social, global media & entertainment experience may take us.
...
why not buy it!
X-Factor
like it
Chat
Chat
_
We like to discuss with you, your ideas, and help you design, build and operate your breakthrough next-generation service.
to learn more
Interested
e: Sales@HarmonicInc.com
w: http://www.harmonicinc.com
?
technicolor
movie
beam
The Balance is Shifting
Carre
four
redbox
Netflix
Control
Power
Freedom
what's next?
GLOBAL
Social
SERVICE!
Mobile
SERVICE!
User-Gen
SERVICE!
Broadband
SERVICE!
Global
SERVICE!
mobi
tv
ConnectTV
zeebox
Play
.
com
TESCO
Zillion
TV
BEST
BUY
O
t
u
1
generation
but
days
services
NOT
do
address the
n
ee
ds
e
e
2
Verizon
the balance was in favor of interests from the industry
Traditionally
Consumers Reach For Their Phone, Not Their Wallet !
share it
NOT just
Viewers, Users & Subscribers!
of the new
TV
The future of
Over-The-Top
Over-The-Top
TV
The future of
2 Screen
nd
TV
The future of
2 Screen
nd
TV
The future of
Multiscreen
TV
The future of
Multiscreen
TV
The future of
1
Target Market
2
3
4
5
Biz Model
Use-Case
Scale
Content Sells
re
f
f
i
With a social ECO system of a connected, rapidly growing, engaged audience
'Engage & buy'
'Engage & buy'
'Engage & buy'
VOD Library
LIVE TV
User Generated
Global Audience
Regional Audience
Social Audience
And
see it
like it
buy it
INTEL
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