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Transcript

The Other Guys

Controversy Over End Credits

Critical Response

The movie’s crime plot is wrapped around the notion of rich people ripping off the little guy and so when the closing credits rolled, instead of simply throwing the names of the cast and crew at you The Other Guys stops down to explain the real-world economic collapse. While some audiences found this lesson in finance entertaining and worthwhile, others saw this as an insult and in complete irrelevance to the film. Will and Adam ran a risk of showing these animations throughout the end credits and letting Picture Mill create them.

The Other Guys received mostly positive reviews from critics, garnering a 79% "Certified Fresh" rating from top critics on review aggregator Rotten Tomatoes, the consensus being "While not the best collaboration between Will Ferrell and Adam Mckay, The Other Guys delivers bursts of comedy during a summer devoid of laughs." Peter Travers of Rolling Stone praised the film, saying, "Don't let anyone spoil the wildly hilarious surprises. Ferrell and Wahlberg will double your fun. Guaranteed." Some critics praised The Other Guysas the best police film of the year, comparing the film to the critically panned Cop Out, with Richard Roeper stating, "Note to Kevin Smith: THIS is how you do a spoof of the buddy-cop genre," and Stephen Whitty of The Star-Ledger said in his mixed review, "Measured against this year's other police farce - remember Cop Out? - it looks absolutely heroic." The Other Guys also received the "Best Comedy Film" award for 2010 at the first annual Comedy Awards.

Research

The Idea

Other Windows

It was really a dinner with Mark Wahlberg. Will Ferrell and Adam McKay went out with him, and Will and Mark sat next to each other, and Mark made them laugh all night long. And Adam just walked away, going "you guys have to make a movie, that is one of the most interesting, odd chemistries I’ve ever seen, and clearly he knows how to play." That was the genesis of it, and just from looking at them, and based on Mark’s background, he thought, "well, it should probably be an action comedy. We haven’t done that yet, either, and that’s always exciting." And then he had that idea of the other guys - who are the guys in the desks next to the superstars. And quite honestly, it wasn’t about until halfway through the whole thing that he realised that they were making a cop buddy film. It hadn’t even occurred to them, because, it’s almost a kind of almost a dead genre. So all of a sudden, they were like, "Oh, my god. We’re making a copy buddy film," and they tried as hard as they could not to have it be a spoof. But, just by virtue of it being a cop buddy film, it is a spoof. It’s like doing a comedy that’s a Western. Immediately, it’s a spoof, even though you’re doing everything different, or trying to change things. You know you have to hit certain beats, and it’s just the way it goes. So they kind of knew that. They said,"All right. It’s going to be a cop buddy film. Let’s do our darnedest to make it as original and funny as we can. Probably we’ll fail in some cases, and then it’ll be a spoof."

That’s how they got into it.

'Pimps Don't Cry' - The song, which appears in the motion picture The Other Guys, was so popular amongst the audience that it is now available to download on iTunes. Even though the song was only a short snippet in the film, Cee Lo Green and Eva Mendes teamed up and produced an official single selling at £0.79p a copy and was released on 3rd August 2010. The single has surprisingly proved popular and has therefore generated more money alongside the film, and at the same time, increased publicity of The Other Guys.

DVD/Blu-Ray/Download/Online Rental -Copies of the film are available to purchase in any form, whether it be a hard copy or a download from iTunes, or even to rent from an online distributor such as Netflix. All these windows will carry on generating money up to years after the film's ending date to be shown in the cinema. DVD sales: 2,111,507 units were sold, resulting in $36,297,562 in consumer spends from DVD and Blu-Ray alone.

Sequel? - In the extended DVD edition, the film concludes with a second cameo appearance by Jeter, now homeless, who hands Terry and Allen a manilla folder containing details on "Their next case", seemingly setting up a sequel. Also, director Adam McKay stated in an interview with MTV that if the film does a good job at the box office and a fan base grows, then a sequel could be possible.

Marketing/Promotion

Posters

A motion poster was released as part of a viral marketing scheme as well as the standard official poster used on billboards, buses, bus stops, outside cinemas, etc.

Packaging - HOD's

In July 2010, both Wahlberg and Ferrell appeared at the San Diego Comic-Con International to promote their film.

During an episode of Big Brother, the house guests competed in a luxury challenge to see an advance screening of the film. Although they weren't actually in the house, both Will Ferrell and Mark Wahlberg made an on-screen video appearance.

During the August 4th, 2010 episode of America's Got Talent, the week's contestants saw an advance screening of the film and got to meet both Will Ferrell and Mark Wahlberg.

Ferrell and Wahlberg also made a cameo appearance on an episode of WWE Raw to promote the film.

During the week leading up to the release date, the film was promoted on TruTV programmes, specifically The Smoking Gun Presents: World's Dumbest... During the segments were shown during the commercial breaks of the show's cast broken down on a highway, discussing several movies, as part of a promotional tie-in; with The Other Guys being one of them.

They appeared in on screen advertising on broadcast sports events such as MLB and NASCAR.

Director: Adam McKay

Writers: Chris Henchy & Adam McKay

Actors: Will Ferrell, Mark Wahlberg, The Rock, Eva Mendes, Samuel L. Jackson, Michael Keaton, Anne Heche, Steve Coogan, Rob Riggle, & Ray Stevenson

Producers: Patrick Crowley, Chris Henchy (Executive), & Adam McKay (Executive)

Cinematographer: Oliver Wood

Music: Jon Brion

Editor: Brent White

Studio: Gary Sanchez Productions & Mosiac Media Group

Distributors: Columbia Pictures

Narrator: Ice-T

Practical Visual Effects Work: KernerFX

Exhibition - The

Premiere

Box Office Figures -

Sales

Script Development

Mark Wahlberg and Will Ferrell, hot off Wahlberg's ceremony awarding him a star on Hollywood's Walk of Fame, turned up at New York's Ziegfeld Theatre on Monday 30th July for the premiere of "The Other Guys," joining costars Eva Mendes, Samuel L. Jackson and others on a "red carpet" styled to look like police tape.

The after party was held at the Park restaurant in Manhattan.

Other cast members on hand included Steve Coogan, Rob Riggle, Horatio Sanz, Lindsay Sloane, Tess Kartel, Ray Stevenson and Brooke Shields, who appears in the movie as herself. Writer Chris Hency made the scene, as did director Adam McKay. Jackson brought wife LaTanya Richardson, and Ferrell had wife Viveca Paulin as his date.

Ice-T and Coco made it safely into town for the event, joining the likes of Star Jones, Jimmy Fallon, Damon Wayans Jr. and Matchbox Twenty frontman Rob Thomas. The premiere of the new Hollywood film The Other Guys has been promoted using replica NYPD cars featuring vehicle graphics produced by Signs Express Bristol.

The south-west franchise, which provides a range of vehicle marking services as well as general signage, was commissioned to create two full vehicle wraps for the film.

Domestic Total Gross: $119,219,978

Distributor: Sony/Columbia

Genre: Action Comedy

MPAA Rating: PG-13

Release Date: August 6th 2010

Runtime: 1hrs. 47 min.

Production Budget: $100 million

Domestic: $119,219,978 = 70%

+ Foreign: $51,212,949 = 30%

-------------------------------------------

= Worldwide: $170,432,927

Domestic Summary

Opening Weekend: $35,543,162

(#1 rank, 3,651 theatres, $9,735 average)

% of Total Gross: 29.8%

Widest Release: 3,651 theatres

Close Date: November 18th 2010

In Release: 105 days/15 weeks

Director Adam McKay took the cast through a lot - a lot -of takes of each scene, both to capture the standard different camera angles and to allow the actors room to improvise. They would stick to the script for a few takes to get the lines down, then McKay would encourage them to improvise, with every one of the actors getting in on the fun. Keaton constantly made up different photos to pull out of the envelope that was supposed to contain evidence - quilting patterns was one - while Riggle and Wayans, who ended the scene, carried out their final dialogue to the point that, in the last take, the two buddy partners seemed on the verge of making out. Even Wahlberg, who may be the least experienced in improv among all of them, was able to get in on it with McKay encouraging him, using some of his trademark intensity to make it truly hilarious when his character was demoted to the traffic beat.

"These guys go non-stop, and not only Will but anybody, whether it’s a bit part or a day-player, everybody that comes in is on fire. You got to be on your toes and they let me riff. Every time they do a scene you get a couple takes that are written, then you go nuts. I’m always trying to learn from every single person I work with. If I was ever the most experienced person on set that’s when I’d be nervous. When you have guys like these around you, you feel like you can do anything you want to do and still come off looking good." - Mark Wahlberg.

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli

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