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All Things Tweet Worthy
Transcript
All Things Tweet Worthy
Twitter's Approach to Marketing & Advertising
Twitter Success
#55secondstolive
http://www.55secondstolive.com/
Promoted Tweets
Normal Tweets purchased by advertisers to reach wider group
- Launched by House of Diesel to promote their 55DSL street wear brand
- Follow 55DSL on Twitter - @FifityFiveDSL
- Tweet your answer to the question, "What you would do if you had 55 seconds to live?"
- Use the hashtag #55secondstolive
- The best tweets are posted on the brands "graffiti wall" on their website
- Five levels - can be reached based on number of your tweets
- Prizes awarded at each level
- Want to drive an action on Twitter?
- Offer coupons and deals
- Drive leads through Lead Generation Cards
- Promote sales and giveaways
- Want to drive awareness for you business?
- Expand the reach of your content like blog posts
- Connect with influences
- Promote events and product launches
- Ask for retweets
https://support.twitter.com/groups/58-advertising/topics/260-promoted-tweets/articles/142101-what-are-promoted-tweets
http://www.thisstoryresponds.com/diesel-brand-experience-55secondstolive/
#55secondstolive
Promoted Trends
Extension of Promoted Tweets - Appear at top of Trending Topics
- Users see time, context, and event-sensitive topics promoted by advertisers
- Able to click promoted trend to see all Tweets containing the trends hashtag
- Related Promoted Tweets appear at the top of the Promoted Trends search page
- Viewable on all users Twitter homepage while promoted
- Displayed on website, iPhone, Android, and Tweetdeck
https://support.twitter.com/articles/282142
Types of Tweet Targeting
Promoted Accounts
Part of "Who to Follow" - Help reach a wider audience
- Geo-Targeting
- Available for Promoted Accounts and Tweets at the country and state/regional level
- Ability to target specific locations for your ads to appear
- Device Targeting
- Available for Promoted Tweets
- Ability to target specific devices like desktops, iOS, Andriod, and Blackberry
- Gender Targeting
- Available for Promoted Accounts and Tweets
- Ability to tailor tweets and accounts to target female, male, or any gender
- Keyword Targeting
- Target users based on recent words used in Tweets or Tweets they have engaged with
- Drive purchases, leads, downloads, and signups
- By following you, users are demonstrating an interest in your product
- Increase brand awareness and word of mouth sharing
- Making it easy for followers to retweet and share your content
- Drive web traffic
- Followers are mostly likely to see your Tweets and spend time on your website