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Why Should You Be Interested in Pinterest?

By: Lindsay Maynard

Pinterest

The Bottom Line:

Citation

Ignoring Pinterest will result in an unsuccessful use of social media in the field of public relations

Engage: Pinterest POV-

http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf

Excellent Opportunity for Brands

Pinterest is the fastest growing wesbite in history!

With Pinterest, brand success is based on how well the brand tells a story with the content they post

Grew by 429% from Sept-Dec 2011

A Typical Pinboard

A Shift From Creation to Curation

The average

Pinterest user

  • curation: the act of organizing and maintaining a collection of artworks or artifacts