Gratification

Audiences are able to gain many things from a music video and through digipacks.

As the audience we can use media texts as entertainment, we are able to gain satisfaction, we

can use the texts as a diversion

from other things.

We can gratify music videos by relating and connecting it to other things

Through music videos, the performer can be presented as a star, as the audience, we able to feel as though we have a relationship with them.

Music videos can also present a role model for the audience, the audience may see the performer as an icon.

We are also able to gain an identity through music videos, and feel as though we are part of the band.

Gratification