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Health and Well-being in

Tourism Destination

"WelDest"

2012 - 2014

The aim of WelDest is to create a development framework to be used by

  • public bodies
  • destination management organizations
  • private companies

when developing holistic health and well- being destinations

The objectives are:

1. To outline, via research, the Health & Well-Being service supply, resources, staff competencies and elements at a destination appreciated by locals and tourists.

2. To identify or strengthen the potential for business opportunities in tourism and to foster innovation around Health & Well-Being based services and destination development.

3. To contribute to lifelong learning by the achieving the following outcomes:

a) An electronic handbook “Keys to developing a holistic health & well-being tourism destination”, including a self-assessment and development tool for destinations and course design, to be used at tertiary level and continuing education for the industry.

b) A blog providing industry, academia and citizens with new opportunities to share their knowledge on health & well-being topics.

By Susanna Saari

Turku University of Applied Sciences

WelDest combines the expertise of:

  • 6 Higher Education Institutes
  • 12 industry and
  • 18 associate partners

from Austria, Czech Republic, Finland, Germany, Hungary and the UK.

These countries represent different stages of development in health and well-being tourism.

Thank you for your interest!

Please contact susanna.saari (at) turkuamk.fi for further information

WelDest addresses many needs, challenges and EU communications, e.g.

  • Tourism communication (2010, 352) on sustainable, high-quality tourism and diversification of destinations
  • Changing demographics and increasing concern for health creating demand for quality health and well-being services
  • Lack of European wide understanding of what constitutes a health promoting destination and educational material on the subject
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