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Wired Intelligence Briefing
2
Transcript
With next year’s general election and a national sense of political failure resentment we are seeing a growth of political activism. Expect fireworks.
We live in a golden age where we have access to huge amounts of content. As we flick between websites, YouTube videos and news stories at the click of a button, attention is the substance that is now scarce.
Despite the potential for carefully targeted and personally tailored content online, there is still a huge demand for shared experiences and for serendipitous discovery of new things
Sources for discovery
65% - newspapers (online or offline)
63% - word of mouth
60% - magazines
59% - other websites
55% - blogs
19%
Newly connected neighbours and communities are coming together for local causes and possibly hinting at alternative to local press. New technology is adding a new level of richness to the local environment.
- New technology
- New participation
- New models
The internet facilitates new ways for individuals to organise outside of organisations. Companies themselves will be transformed as new generations of employees introduce new expectations for transparency.
93% Companies don’t know how to thrive in era of social networking
Media consumption is being liberated from geography. News comes from a wider range of sources. Attempts to monitor and control these habits will be increasingly tricky for UK regulators.
"I listen to Podcasts from American radio stations, I access newspapers from pretty much every continent etc. None of this stuff comes under the remit of the Castle Report anymore. If you take a 12-year-old girl off any random high street and do a media audit of her habits and then work out what the Government can effect in their media consumption, it’s nothing."
(Wired Dinner)
90% UK authorities will be increasingly unable to regulate UK media consumption.
We have seen it happen with music, then TV and films. Sport is the latest media to face the problem of piracy. Live events can be hijacked, streamed instantly and in high quality from anywhere around the world.
51% Music
53% TV
41% Movie
27% Sport
64% becoming more acceptable to illegally access sport
84% Willing to pay for online content
Everything happens in cycles. Nothing can remain number one forever. Is the same true of social networks?
- Trendy neighbourhoods
- Continuous innovation
- Data owned by users
Beneath the trivia of the tweet is a strategic battle for the future of search. Google is not yet operating at speed in real time web services. And real time search may become the dominant way that consumers access businesses in the future.
Dan Hannan's appearance on Fox News sparked a Twitter storm:
http://www.wired.com/techbiz/people/magazine/17-10/st_thompson
In the online sphere our social presence is available for numerous people to see, share and comment on. Our online reputation requires careful management. Although the rules of form are still undefined, we are seeing people place more importance on an emerging sense of online etiquette.
Wired Finishing School
IF YOU WRITE IN CAPITALS
YOU ARE AN IDIOT
Source: http://en.wikipedia.org/wiki/Image:David_cameron_photo.JPG
Author User:Land of Hope and Glory
“Computer use could be cutting attention spans, stifling imagination and hampering empathy ... parts of the brain involved in these traits will not develop properly.”
9.3m
say we're living in a golden age
61%
81%
UK political class are more isolated and unrepresentative than they have been for many years
http://www.flickr.com/photos/andymiah/
http://www.flickr.com/photos/25272992@N00/114638105
Less able to concentrate 34%
61%
Online activism will help revive participation in UK politics
Launched in July
75 investigations
1000 contributions
Discovered £2.2m overspend
on the Birmingham City Council Website
Citizen journalists
Sole source of local news in Lichfield
Getting faster at absorbing 55%
Single most important source of discovery
70%
91%
New generation of politicians will use internet to form new relationships with voters
The next successful brand launch – the next Pret or Innocent will be created by a community of passionate users 70%
Special thanks to
Matt Wardman
Paul Bradshaw
http://www.nutshell.org.uk
http://www.helpmeinvestigate.com
Intelligence Briefing
1st October 2009
Methodology
1. Wired dinners
2. Expert interviews
3. Wired reader survey
- September 2009
- 509 responses
4. Wakoopa.com Study
Thanks to all the contributors
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