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Impacted Industries

Manufacturing

Service

Future renewable energy industries

1.

2.

3.

Brief Battery Timeline

energy

Renewable

Future

Metal-air

Present

1977

Ford Motor Company

Discovered foundation for

  • Li-ion batteries
  • NiMH batteries

Innovation Models

Li-ion battery

1967

Primary Cell Batteries

  • Leclanche's cell

1899 - 1980s

Secondary Cell Batteries

  • Volta's cell
  • Daniell's cell
  • Nickel-Cadium
  • Nickel-Metal
  • NiMH

1800 - 1866

  • Lead-acid

viable alternative to fossil fuels for cars

Description & Challenges

Li-ion aka lithium ion batteries

Batteries are a form of energy storage

  • Mostly used rechargeable batteries
  • Used by 66% ~consumer electronics in some form
  • Safety concerns: flammable/content pressure
  • Still highly priced

EV vs ICE

  • Gradual shift from ICE to EV as total ownership costs shift
  • Low end disruption
  • Consumers will realize ownership savings & value in EV

INTRO

stores chemical energy

& converts it to electrical energy

but are limited in storage capacity and output

Case Study: Tesla Motors

+

-

Trying to overcome two main challenges to electric cars today:

  • High cost
  • Less optimal batteries

Disruptive Battery Innovations

Tesla Model-S battery style & position

Filed patents on the use of Metal Air battery technology

Great strides using ionic fluids as the electrolyte

Exploring to use Li-ion/Metal Air hybrid fuel system in their vehicles

Cost to manufacture Metal Air batteries is minimal

These hybrid engines can provide 400-500 miles of driving per charge

Jason Krause | George Renzi

Elley Cho

Electric vs Gas Power

  • ICE technology at the top of their efficiency and life cycle
  • Battery technologies:
  • Past 15-20 yrs: made steady advancement
  • Next 15-20 yrs: may overtake ICE

21 Super Charger stations around the country

30min charge can let a Model S to go 200 miles

Exploring ways to cut charging time to 5 mins

WiTricity Disruptive Model

  • Incremental vs. Radical Innovation
  • The technology is new (<10 years old)
  • Can render existing businesses and technologies obsolete
  • Toyota: only existing large company to invest

Future Outlook / Business Prep

  • Existing auto assembly plants already making EV cars
  • Biggest disruption: the supply chain
  • New component companies: to supply the assembly plants
  • Existing supply chain: embrace the new technology or get replaced by new companies
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