Impacted Industries
Manufacturing
Service
Future renewable energy industries
1.
2.
3.
Brief Battery Timeline
energy
Renewable
Future
Metal-air
Present
1977
Ford Motor Company
Discovered foundation for
- Li-ion batteries
- NiMH batteries
Innovation Models
Li-ion battery
1967
Primary Cell Batteries
1899 - 1980s
Secondary Cell Batteries
- Volta's cell
- Daniell's cell
- Nickel-Cadium
- Nickel-Metal
- NiMH
1800 - 1866
viable alternative to fossil fuels for cars
Description & Challenges
Li-ion aka lithium ion batteries
Batteries are a form of energy storage
- Mostly used rechargeable batteries
- Used by 66% ~consumer electronics in some form
- Safety concerns: flammable/content pressure
- Still highly priced
EV vs ICE
- Gradual shift from ICE to EV as total ownership costs shift
- Low end disruption
- Consumers will realize ownership savings & value in EV
INTRO
stores chemical energy
& converts it to electrical energy
but are limited in storage capacity and output
Case Study: Tesla Motors
+
-
Trying to overcome two main challenges to electric cars today:
- High cost
- Less optimal batteries
Disruptive Battery Innovations
Tesla Model-S battery style & position
Filed patents on the use of Metal Air battery technology
Great strides using ionic fluids as the electrolyte
Exploring to use Li-ion/Metal Air hybrid fuel system in their vehicles
Cost to manufacture Metal Air batteries is minimal
These hybrid engines can provide 400-500 miles of driving per charge
Jason Krause | George Renzi
Elley Cho
Electric vs Gas Power
- ICE technology at the top of their efficiency and life cycle
- Battery technologies:
- Past 15-20 yrs: made steady advancement
- Next 15-20 yrs: may overtake ICE
21 Super Charger stations around the country
30min charge can let a Model S to go 200 miles
Exploring ways to cut charging time to 5 mins
WiTricity Disruptive Model
- Incremental vs. Radical Innovation
- The technology is new (<10 years old)
- Can render existing businesses and technologies obsolete
- Toyota: only existing large company to invest
Future Outlook / Business Prep
- Existing auto assembly plants already making EV cars
- Biggest disruption: the supply chain
- New component companies: to supply the assembly plants
- Existing supply chain: embrace the new technology or get replaced by new companies