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Twitter

Facebook

Social media can be all of this

and more...

  • There are lots of equivalent services - it’s worth searching for tools that best suit your needs

  • If your organisation is big, consider making a staff member (or department) responsible

  • Many useful tools are free, but if you're going to post lots regularly, consider paying for a tool.

Some specific examples

Like all tools, they need a bit of research or training

Social Networks raise some issues for CLD

Social Media and CLD

Prezi developed from materials written by

Gavin Crosby

Youth Work Strategy Implementation Manager

– City of Edinburgh Council

Before you start

Sign up:

This prezi serves as an introduction, but if you want to try out any of the tools you will need to register accounts with one or more of these:

What does social media mean?

You may have heard of:

  • Social networking
  • Web 2.0
  • Facebook
  • File sharing
  • Tweets

Social Media and CLD:

Social media’s aims are closely linked to CLD’s aims:

Engaging

Social Media and CLD

Communicating

Developing new activity

Social media and CLD

CLD clients are likely to be using social media already

We must remember that not all CLD clients are ‘online’

We need a clear difference between professional and personal online persona

Words that are most commonly used to describe social media – see how many words chime with CLD

RSS, Readers & Alerts

Google Reader

  • An RSS reader – others are available
  • Collate content AND broadcast it
  • Read the BBC Guide to readers:

http://www.bbc.co.uk/news/10628494

RSS – Really Simple Syndication

Creates short headlines based on changes to a website or a blog

Allows other people, websites, mobile phones to quickly get headline stories and links to your content

Google Alerts

Get updates on new news stories and web pages

Exactly like a Google search – but only new results each day

Try it out

  • Go to Google reader http://www.google.com/reader
  • Click the subscribe button
  • Type something you are interested in
  • (e.g. sport, recipes, community arts)
  • Find a feed that looks interesting
  • Click subscribe

  • Create folders for related content
  • ‘star’ your favourite items
  • Share something via twitter or Facebook
  • Log in to your Google account
  • Create a Google alert
  • (Use your organisation's name

to get alerts when others

mention you online)

Social networks

@EmilyCagle (http://twitter.com/EmilyCagle) took the various words used across 140 professional definitions of social media through http://www.wordle.net/ to create the tag cloud above. 

Security issues

Try it out

What to share/not to share

Blogging

  • Post what you are up to
  • Search for organisations or people

you like

  • Follow your favourite accounts
  • Use a hashtag in a post
  • Search interesting hashtags

So that’s Facebook right?

Keep a secure record of all administrator details for each social site.

Ensure multiple staff admins for each page that you create

Consider disabling comments if you will not be able to respond

Avoid linking to clients' profile pages if possible – especially vulnerable clients

Write an editorial policy for your organisation

Groundrules agreed by clients

Information that you wouldn’t mind if anyone saw

Microblogging on Twitter

140

characters or less in a post

Twitter will automatically shorten web links

Hashtags

Allows us all to become publishers.

Easily personalised sites where people can write, upload media, and tell their own story.

Can be used to create D.I.Y websites easily and at no cost.

Wordpress and Blogger are the most popular

Many other sites link to twitter

#

Facebook

  • By adding a hastag (e.g. #socialmedia) you allow people to share information about a specific topic without knowing each other

  • Hashtags exisit as soon as you write them – it’s just a way of searching that is more specific

  • See the ‘trending’ topics on the twitter homepage

Share

information quickly

Find

information quickly

There's a difference between a user profile and a page

Use pages for business use

Avoid ‘friending’ clients/service users – particularly children

Supported by Cosla through the Improvement Service

Social networking for Local authority staff and partner staff

Relatively closed and secure – but not private

Follow thematic ‘trends’ ...

Ning

Try it out

Ning allows you to create your own 'closed' social network

It's functions are similar to Facebook, but you are only connected to a specific group of people (who you can invite).

You can create a ning network for a particular group or for your whole organisation.

  • Log in to KHub

https://knowledgehub.local.gov.uk

  • Find a group to join

  • Post something in the forum

  • Create a group based on your

area of work

  • Go to wordpress: http://www.wordpress.com

  • Click the Get Started Here button

  • Once you've created an account you can create

your own blog

  • Find help on how to set up your blog at http://codex.wordpress.org/WordPress_Lessons

  • You can also browse and follow other

people's blogs

Although Facebook is the most well known site, and is hugely popular, there are many hundreds of sites that are Social media….

Thanks for watching

Email

gavin.crosby@edinburgh.gov.uk

with any questions

http://www.flickr.com/photos/briansolis/2735401175/sizes/l/

So what does this mean for me?

  • You can ‘do’ social media but you cannot (and don’t have to) ‘do’ everything
  • It’s as much about listening and sharing as it is about broadcasting
  • Your project is almost certainly being talked about on social media already
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