Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Transcript

WHAT IS SUSTAINABILITY?

MANIFESTO OF SUSTAINABILITY

EXAMPLES

WHAT IS HAPPENING IN C.L.A.S.S?

S.W.O.T.

THE CONCEPT

HOW?

THANK YOU!

AGENDA

SUMMER PROJECT MASTERBRAND

VISION

ON CLASS IDENTITY’S PROSPECTIVE

1. ECO SUSTAINABLE ATTITUDE AND CONSUMER TRENDS

2. THE ANALYSIS OF C.L.A.S.S

3. THE BRAND EXPRESSION

4. CONCLUSIONS AND SUGGESTIONS

Berrin Oguz

Carolina Di Lauro

Zaiga Lazdina

Joe Kynadi

2010

THE APPROACH

> Sustainability scenario

> Fashion sustainability scenario

> C.L.A.S.S analysis

- On-line (partners/competitors)

- Off-line (shop experience in Milan)

> S.W.O.T

> The concept

> Conclusions and suggestions

New attitude

Connections

Direction

Underisable reputation

Trends: Jewellery, accessories and so on....

The bottle eco-fashion made by

the British designer

Vivienne Westwood

Create “green” building trend : Home eco-designed

Create “green” building trend : Bio-architecture

Recycles waste jewellery

by Seven Ply

"Green Revolution",

an initiative of "Carpisa"

"techno-eco homes"

"zero impact homes"

natural kitchen tiles

chairs, tables, bookcases...

OFF LINE

ON LINE

C.L.A.S.S partners:

about:

UNCLEAR AWARENESS

We visited 1/3 part of the class partners

the concept of sustainability

between

DIFFERENT VALUES

UNCLEAR INVOLVEMENT:

  • on-line and off-line

the materials

  • the partners and C.L.A.S.S

on-line scenario:

  • MISSING A CLEAR MANIFESTO

Presence in three fashion cities

focus on and product

design

desirability

  • MISSING SHARING TOOLS

no acctions

in the stores towards

(social network)

Not utilizing the resources of the cities to the fullest

highlighting sustainability

  • Strength:
  • Weakness:
  • Threats:
  • Opportunity:

Being outdated and not resourceful

identifying, utilizing and communicating all the

Network of partners

resources the 3 cities has to offer

Awareness

Good business vision

Not active and engaging

No organization

No clear identity

No expectations

  • Strength:
  • Weakness:
  • Threat:
  • Opportunity:
  • Strength:
  • Weakness:
  • Threat:
  • Opportunity:
  • Strength:
  • Weakness:
  • Threats:

  • Opportunity:

Competition and

Undesirable reputation

Dynamic and active network

immature market

Well define themselves

To be organized and

and fit the market

follow a well defined direction

CONNECTION

connection

DIRECTIONS

Definition: a is a physical or mental relation between things

to enrich and involve existing and potential partners

In our case:

DIRECTIONS

EXPLANE THE WAY C.L.A.S.S ACTS

AND GIVE THEM RECOURCES AND TOOLS

to be dynamic, active and organized using in

a good way the partners contribution ...

  • between FASHION and SUSTAINABILITY
  • between SOURCES and RESOURCES
  • between MILAN, NEW YORK and LONDON

REINFORCE THE IDEA OF NETWORK

PALM READER

Definition: a palm reader characterize people by

reading the lines on the palm of the hands

FASHION KINGDOM LONDON

MILAN Represented

NEW YORK thinks

THE PALM LINES REPRESENTATION

In our case C.L.A.S.S. will be the partners palm reader.

There are 4 lines on the PALM:

  • three of them represent the WAY TO THINK fashion in Milan, New York and London
  • one represents the DEVELOPMENT TOOLS for approaches, materials and resources
  • MULTIFACED, ELEGANT AND EXCITING

  • CAPITAL OF FASHION

  • CLASSIC/COSMOPOLITAN TOUCH
  • The city of KINGDOMS

  • business, political and cultural centre

  • MULTICULTURAL approach to fashion

Thus add value to the partners

  • Think tank of the world

  • GLOBAL and powerful INFLUECE

  • CENTRE OF INNOVATION AND TRENDS

  • Looking for uniqueness and comfort

THE 3 CITIES

The resources available in the

three cities must be:

  • Identified
  • Organized
  • Utilized

ACTION

LIBRARY

The 4th line-The Development tools

CLASSIFY partners that are already

in C.L.A.S.S and ORGANIZE data

Definition: A LIBRARY is a collection of sources, resources and services

In our case:

a PLACE to get ideas and make them implemented

RELIBLE SOURCE of information

a TOOL to standardize and to certify sustainability

These are specific directions provided by class(services)

A way to organize them could be:

  • Brand development
  • Product development
  • Market development
  • Process development
  • Knowledge development
  • Network development

EXAMPLE

PROCESS DEVELOPMENT

PRODUCT DEVELOPMENT

BRAND DEVELOPMENT

INFORMATION:

  • New techniques (eg . Watt wash by Marithre et Francois Giraud )

SERVICES:

  • Advice through Audit of process: (TBL)

INFORMATION:

  • Materials(samples)
  • Products(various products and manufactures)
  • Innovation(partners works)

SERVICES:

  • Advice on material
  • Project guidance(new designers)

INFORMATION:

  • Profiles of various brands
  • Case studies of the brands

SERVICES:

  • Communication
  • Brand management

Brand: OSKLEN

Products: updated women clothing, man T-shirt

Target: women, men 25-40 years

Style: casual and chic

The brand philosophy: It represents women and men's contemporary lifestyle, in a world where urban and nature, global and local, organic and technology coexist.

Designer attitude: strictly believe in the sustainability

The store reality: they show/sell FASHION, Not SUSTAINABILITY

ACTIONS

THE PALM READER’S LIBRARY OF CONNECTION

MARKET DEVELOPMENT

GIVES THE PARTNERS:

NETWORK DEVELOPMENT

KNOWLEDGE DEVELOPMENT

  • Transform the LIBRARY IN A DATABASE

AVAIBLE INTO A WEB PAGE

  • Make it PROFITABLE (paying to get access)

  • Develop the library into a PHYSICAL library

INFORMATION:

  • General knowledge about sustainability
  • New trends in the industry

INFORMATION:

Contacts

SERVICE:

A support system (young designers)

INFORMATION:

  • Market information
  • Demographics
  • Competitors
  • Consumer behavior

SERVICES:

  • Improvements advices
  • Advices on new opportunities
  • ACCESS and direction TO SOURCES/RESOURCES

  • CONCRETE TOOL TO USE

  • OVERVIEW about C.L.A.S.S. PARTNERS

  • AN IDEA about THEIR POSITION

THE PALM READER’S

LIBRARY OF CONNECTION

GIVES TO C.L.A.S.S:

SUGGESTIONS FOR TODAY

  • More clear STRUCTURE (partners, products)

  • More FUTURE STRATEGY

  • More VISIBILITY (media world, magazines)

  • More POSSIBILITIES to ENGAGE

new partners or interested people

  • More CONTROL of the partners and the network
  • make your personal MANIFESTO

  • improve relations with SOCIAL NETWORK (blogs, social portals, micro blogs)

  • reinforce the RELATION with partners (newsletter, show the class logo into the store)

  • UNDERSTAND the needs and possibilities of partners to add value to C.L.A.S.S

  • COLLCET and ORGANIZE information about partners and resources
  • build the LIBRARY(on line-off line)

  • INTELLIGENT CONSUMERISM

SUGGESTIONS FOR FUTURE

  • COLLABORATION with Italian brands for limited editions (especially in MILAN)

  • HIDDENT TALENTS competitions to encourage and promote young designers

  • COMPETITIONS (“the most innovative sustainable design, the best sustainable fashion collections)

  • fashion WORKSHOPS (repurposed and recycled, fashion design workshop)

  • C.L.A.S.S- RESEARCH CENTER

  • C.L.A.S.S fashion MUSEUM
Learn more about creating dynamic, engaging presentations with Prezi