Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
BETTER ENGAGEMENT
CREDIBILITY & TRUST
People listen to stories and love being engaged & Immersed in stories.
Stories get a more authentic message across
Technology enables better stories, and communication of stories
Be human - use 'characters' and emotion to your advantage
RIGHT CHANNEL, RIGHT DEVICE
AUTHENTICITY
{
Your:
- Device
- Location
- Web history
- Preferences
- Futureofstorytellingproject.com
https://www.google.com/+/business/brands/ads.html
857,600 followers
5.7m followers
2m followers
Content receives more engagement when there's a person, a personality, behind the content.
8.2m followers
337,000 followers
1.2 followers
1.7m followers
5.2m followers
115,000 followers
'Characters' can significantly enhance your brand awareness and engagement.
Images, Videos, Sound, Interviews, Polls, Games, Long Form Content
People can start on one device and finish on another, at a later point
Technology has a big influence on how we tell modern day stories.
http://www.nytimes.com/projects/2012/snow-fall/
Aims to 'unlock the potential' of content
Every piece of content on BuzzFeed is designed to be shared. If it invokes emotion people are more likely to share it.
It combines both newly-commissioned and archive content that is rich with video, audio, text and graphics, and presented by historians
Social Media is:
1) A New, short-hand form of storytelling
#TwitterFiction Festival - an all-day, all-night celebration of storytelling on Twitter.
2) A distribution channel for stories - Messages are accentuated by the speed of channels such as Twitter and Facebook
YouTube video -> dedicated landing page
Multi-device
Immersive & Interactive
Dedicated hashtag & Twitter handles for bear and hare
Behind the scenes
Interact in-store
Most Watched YouTube Video Of 2013
Social Media
Drinking
Unique?
Funny?
Controversial?
Interesting?
Shocking?
Creative?
Banter
Travel Tips
Football
Bad one line jokes
Mobile Photography
Food & Wine
Skiing
SEO
" People don't read ads.
They read what interests them, and sometimes it's an ad."
- Tom Hanks
"We couldn't differentiate rationally... People were sick of the rational stuff and weren't really listening"
"Many great insurance brands had been built on affection and salience embodied in an icon"
"[The Meerkat approach] would allow us to reward the consumer emotionally."
"As a result the love people have for Aleksandr has had an outstanding impact on the fortunes of the brand."
- Howard Gossage
Mobiles provide context
Simon Heyes
@MrHeyes
simon@8MS.com
@8MStories
www.8MS.com
http://goo.gl/Blbm3P
#DMXStorytelling
Did you ever hear a child say "Tell me about data" ?