Introducing 

Prezi AI.

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Transcript

TOOLS

TEAM

Which social tools and platforms can help you reach your goals and create impact in the community?

Platforms

Do your team members feel well equipped to tell stories, to share updates, to post photos from live events? Volunteers/Tribes - give ordinary people the power to lead and make big change. Peer-to-Peer Fundraising.

Website/Blog, Facebook, Google+, YouTube, Vimeo, Instagram, Twitter, Pinterest, LinkedIn, Tumblr, E-mail Marketing

Strategic Social Media Plan

Social Marketing via Social Media Optimization

Begin with a 360-degree assessment of your nonprofit’s current social media capabilities. What are you doing well? Where are you falling short?

GOALS

Spell out your organizational goals. Where do you want to be six months from now? A year from now?

METRICS

METRIC TOOLS

Identify the goals you want to track and how you’ll measure them.

Assess Your Online Community

Identify who they are and how they might want to be involved, and don’t be afraid to ask, using survey tools.

Google Analytics, Facebook Insights, etc.

Assess Your Competition

Competitive or peer analysis,

a look at how you’re doing

when assessed against others.

Don’t be afraid to steal good ideas.

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