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The top two benefits of social media marketing are increasing exposure and increasing traffic. Avoiding social media marketing means missing a huge opportunity to connect with an immense audience. (3)

1. A Website

2. Almost certainly, Facebook.

It's not hard to set up a Facebook business page, but remember you are representing your business or organization.

  • Take the time to fill out all of the boxes on the info page.
  • Supply both a cover image and a profile image that represent your organization. Make sure they fit.
  • Use conventional grammar and spelling.
  • Post regularly -- not necessarily every day, but at least twice a week. A "dead" page is worse than no page at all.
  • Keep the posts relevant to your business -- not personal, unless that's appropriate.
  • Use images whenever possible.
  • Keep posts as short as possible.
  • Network! "Like" other businesses and organizations, and share their posts.
  • Remember to maintain professional customer service protocol when interacting with clients on Facebook.
  • Be yourself! Have a personality! Be creative! Have FUN!

It helps to have a plan!

  • Create a calendar and mark when you plan to post and what you plan to post about.
  • Keep an eye on user response, and tweak your plan to make the most of what's working.

FAQ's:

1. Why should I use social media if I already have a website?

2. How do I know if it's working?

3. How do I get more Likes?

4. Should I use Facebook ads or Promote my posts?

5. What do I do if someone badmouths my business or complains online?

Sources:

1. Pew Internet and American Life Research Project. http://www.pewinternet.org/

2. Facebook Newsroom. "Key Facts."

http://newsroom.fb.com/Key-Facts

3. Stelzner, Michael. "2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT."

SocialMediaExaminer.com.

http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf

Social Media Marketing: Just the Basics

Where Do I Start?

How Do I Know What Kind of Social Media Marketing I Need?

Who are you trying to reach?

  • Facebook is the most popular social media platform and has integrated powerful new search features.
  • LinkedIn is a professional community, with an audience of educated, experienced adults.
  • Twitter is used by a far smaller percentage of Internet users, mostly in the 18-29 range, but has the unique ability to spread information instantly.
  • Google+ isn't used as widely yet, but because Google is a search engine, an active Google+ page can lead to increased website traffic.
  • There are many other social media platforms, each of which has unique features and draws a specific demographic.

What Is Social Marketing?

What Next?

  • Social marketing includes Websites, Blogs, Email Blasts, Newsletters, Event Calendars, Social Media, Networking, and more.
  • Social Marketing is NOT Free.
  • Social Marketing is NOT Easy.
  • Social Marketing shouldn't be your only marketing tool.
  • Social Marketing is Interactive.
  • Social Marketing is Dynamic.
  • Social Marketing is Powerful.
  • Be Realistic about the Time and Money involved. Social Media Marketing is not free. It takes time to strategize and create effective posts, and there's a learning curve for newbies. Once your page is set up, budget 6-8 hours a week of social media time while you're learning.
  • Be Patient. Very little "goes viral." It takes time to build an Internet following.
  • Analyze the data gathered by Facebook Insights and use it to your benefit.
  • Once you've mastered Facebook, expand! (I recommend you move on to Google+ next!)

Why Use Social Media Marketing?

  • 91% of U.S. adults use the Internet to search for information. (1)
  • Facebook averages 1.15 billion monthly active users. (2)
  • 72% of all U.S. adults use social networking sites. (1)
  • 89% of U.S. adults 18-29 use social networking sites. (1)
  • 43% of U.S. adults 65+ use social networking sites. (1)
  • 74% of women and 70 % of men use social networking sites. (1)
  • 18% of Internet users are on Twitter, with nearly equal numbers of men and women, largely 18-29 years old. (1)
  • 56% of U.S. adults own a smartphone. (1)

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