COLOR AND TEXTURE

Color theory is a term used to describe the collection of rules and guidelines regarding the use of color in art and design, as developed since their early days.

Color theory informs the design of color schemes, aiming at aesthetic appeal and the effective communication of a design message on both the visual level and the psychological level.

• Relationship between color and Visual Merchandising and Display
• Associations with and reactions to various colors
• Difference in color families
• Color mixing
• Tint vs. Shade
• Color relationships within it self
• Color relationships to texture

COLOR AND TEXTURE

RELATIONSHIP BETWEEN COLOR AND VISUAL MERCHANDISING AND DISPLAY

- PEOPLE BUY COLOR BEFORE THEY BUY SIZE, FIT, OR PRICE

- COLOR PSYCHOLOGY

• STUDY OF EFFECTS COLOR HAS ON CONSUMERS

• BIGGEST INFLUENCE ON SHOPPING BEHAVIORS

COLOR

- BIGGEST MOTIVATION FOR SHOPPING

- COLOR ATTRACTS US TO AN OBJECT

- DEVICE TO DRAW SHOPPERS TO BOTH THE WINDOW AND INTERIOR DISPLAYS

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COLOR FAMILIES

COLOR AND TEXTURE

To Be Discussed...

SMOOTH VS. TEXTURED SURFACE

COOL

WARM

NEUTRAL

COLOR MIXING

- COLOR VALUE

AMOUNT OF LIGHT AND DARK

- TINT VS. SHADE

- PRIMARY COLORS

- SECONDARY COLORS

- INTERMEDIATE COLORS

- TERTIARY COLORS

TELL ME A STORY!

ANALOGOUS COLOR SCHEMES