Group 30's Pitch
Our group decided to choose 'About you now' by the Sugababes for our music video. The concept for our video is that a young couple who have had an argument try to reunite whilst walking through the streets of London.
The brief outline of our video is that a couple are together having fun that then have an argument, both walk their separate ways. Boy finds a picture of them together when things were good, he gets upset, sends a girl a text saying ‘meet me’. they both go to meet each other in the same area. but they keep missing each other.Inbetween this there will be shots of the 3 girls singing, so it'll go back and forth.
We have chosen Sony Music to be our record label because it is a big label who has signed artists such as Alexandra BurkE & Natasha Bedingfield who have songs that are from the same genre we are using.
Costume for girl & boy characters
Costumes for girl band
Our music video will be aimed at young women aged 16-21. This can be seen on how the girl band is presented, such as, the fitted, feminine clothes, accessories, make-up (red lipstick, foundation and blusher), shoes, and hairstyles. The narrative can also have a strong influence, as it will depict a common phase of relationships (Happy, Argue, Break Up...) which the young women can relate to. They can be a student who has a part time job (at River Island/New Look/The Sting/H&M/Uniqlo/Topshop). These are also the shops that they love going to when it comes to buying the current fashion trend. As for the majority of young women, they are quite picky when it comes to buying their groceries and grocery shops. They tend to look for the shop that has the best food and price like in Marks & Spencers, Sainsburys, Morrisson, or Tesco. Their hobbies would be dancing, going to parties, going shopping, collecting accessories, bags or shoes, and going to cinema with friends, listening to current songs and watching TV series and Films. Newspaper is not very popular to young women in this generation unless the newspaper may have a free voucher or fashion tips. However, I am certain that magazines are more popular as it contains hot gossips, current fashion styles, interviews on their favourite artists and also advices on life.You will see most young women with a blackberry or iphone as it has mostly everything such as the internet, various applications, (facebook, twitter, tumblr, youtube). This will help them communicate more with their friends if there are any intriguing gossips. Young women love to go to hot countries where the beaches are so that they can wear their swimsuits and sunbathe. This song/genre will appeal to our target audience which are the young women as it is vibrant and energetic. They can easily relate to the meaning of the song as it often talks about relationships or life in general. It has a catchy beat to it that they can dance to when they instantly hear it in a party or radio stations. Also, young women can look at the artists and say that they are fashion icons.
We see close ups/long shots/midshots of London, London Eye, Big ben, the gherkin... Mid shot of the Couple; in Southbank sitting on a bench outside a cafe or just a bench, the camera then shows a close up of the phone and a close up of the boys face.The location then switches to an inside location, there are many close ups of faces while girls are singing also mid shots to show their glamorous outfits. All shots are different and of different girls. We then go back to the couple and see a tracking/midshot of the boy walking away from the girl then it switches to a tracking/midshot of the girl walking away but looking back at the girl. The location then switches to an inside location, there are many close ups of faces while girls are singing also mid shots to show their glamorous outfits. All shots are different and of different girls. Then we see an over the shoulder shot of a picture of the couple and, then a close up of his face then a midshot of him texting something. We then see various different shots from many different angles of the boy and the girl in the same area but missing each other. We are a girl band so it is essential that we use lots of close ups so the audience are able to see our expressions and be able to relate to the song. We are going to do hand held shots when we are filming in Southbank so we can create a sense of reality but when we are filming the inside location we will be using a tripod, we are not using any extra lighting because we will be filming during the day and we will be outside however extra lighting may be needed when we are filming in the inside location.
Storyboard
Anamatic storyboard
Where and When will it be shown ?
It will be shown on music channels, an advertisement on VIVA, 4MUSIC and MTV. It will also be played on different radio stations (KISS AND CHOICE FM). It will be advertise on social network sites (Homepage of youtube, Bebo, Myspace, Facebook). It will be shown on the music channels from afternoon until evening as most people (students) will be at home. On radio stations it can be played throughout the day as most phones have radios on it. On social network sites, it can be advertise for 1 or 2 weeks.
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OKuJbJGxSKw?fs=1&hl=en_GB"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OKuJbJGxSKw?fs=1&hl=en_GB" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
In The Risk Of...
Rain - we plan to bring the big umbrella to shelter the camera as it is fragile and expensive or we could film the locations that are inside
Poor Lighting - we will add big lights, or if possible, we will edit the lighting on Final Cut
Equipment On The Floor- we will ensure all equipment is out of the filming area but also away from us so there are no trips or falls
Broken Equipment - we will contact the Media department as soon as possible
Production Schedule
We have decided to film the Southbank scenes on
saturdays & sundays from 12pm - 4/5pm, the girls singing in the inside location on tuesdays, wednesdays from 3-7pm , we will film on other days if necessary. We will edit during class time and workshop.
By Christel
By Czarina
By Jennifer
By T'sharna
13. How do you plan to use digital technology in the production of your three products?
14. How have you used conventions from real media text in your planning?
15. What have you learned about research and planning a production,compared to AS?