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Lessons Learned
- Proven results
- It doesn't need to be perfect!
- Take the leap! Need to accept risks.
- Just try it out! Need to try something first.
- Think differently! Reframe the problem - humanize it.
Public Transit - Innisfil Style
Arrived:
May 15, 2017
Results
Monthly Trips
Key Ingredients
What do riders think?
“Thank you for piloting this program. The town's partnership with Uber has made a world of difference to me and my family. It has given me a means to travel to and from work when it would have been impossible otherwise. It has markedly increased our income and contributed to the overall well-being of our family.”
- 2017 Innisfil Transit survey comment
- Council support
- partnership agreements
- public education/promotion
- driver recruitment/rider incentives
- funding sources
- community access
- community survey
Innisfil Transit
- Base fee for residents and visitors - Town pays difference for each trip
- Same fare structure for general (Uber) and accessbility (taxi) rides
Looking Ahead...
- additional flat fare locations
- evolving 'call-in' service
- data to assess ridership patterns and demand - consider hours of service, fares, etc.
- potential for future 'fixed' routes / scaleable
- sustainable funding
- community partnerships
Challenges
Cost - Buses vs. Demand-Based Transit
Demand-Based Transit (With) Benefits
what is UBER?
Transit Feasibility Study
(2015)
Powered by UBER
- Hubs - connecting community
- Social friction / place making
- Support community programs
- Adaptability
- Jobs - economic development
- operates in 600+ cities and 80+ countries worldwide
- launched in 2011 in San Francisco;
- launched in the Greater Toronto Area in 2014
- uberX is the original ridesharing service
- uberPOOL, launched in Toronto in 2015, is Uber's carpooling product
- over 1 million riders in Ontario
- comprehensive driver/vehicle screening
$600,000
$100,000
- One bus , one route = $600,000 gross start-up cost
Innisfil
Town of Innisfil
- Council initially approved $100K for 2017 and $125K in 2018 for demand-based transit solution
www.innisfil.ca/transit
Joanna