New Media Recruitment and Rhizomatic Thought

“Engage with the students utilizing multiple channels”

If given the opportunity... who would want to read information of no relevance to them? Is that a waste of time?

Young people have grown up in an environment where they can quickly access information.

In fact, information now finds them.

Bonus --> for those of you who still think new/social media is a fad

In Conclusion...

New media tools that will be most helpful in communication with students will allow for user defined access to information.

Successful new media recruitment will acknowledge the rhizomatic construction of the internet and embrace it.

Creating A User Defined Access to Information

Ok... so First things first. What is a rhizome?

"The rhizome is an accentered, nonhierarchical, nonsignifying system without a General and without an organizing memory or central automation, defined solely by a circulation of states."

-Deleuze & Guattari, 21

New Media Recruitment and Rhizomatic Thought

...perhaps a story would help.

A Theoritical Farmework

David May

@yamdivad

So What Does the New Stuff Have that the Old Stuff Does Not?

New media tools that will be most helpful in communication with students will allow for user defined access to information.

Successful new media recruitment will acknowledge the rhizomatic construction of the internet and embrace it.

Brainstorming / Q&A

David May

@yamdivad

• websites
• emails

Preface

Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshman.

@equalman

What is considered "old."

• College Fairs/High School Visits
• Viewbooks

What is everyone talking about regarding new media recruitment?

• Facebook
• Twitter
• CRM

The number one specific technology implemented by Universities was Email – something that was invented in 1971 (Gaudin 1). In fact, according to the study, only 94% of the institutions were utilizing email in 2009. The next two specific technologies mentioned were official University website related (inquiry forms, and electronic applications).

Many Aspen Trees are technically

one organism

...my trip to Aspen, Colorado

3

2

1

Thirst

Aspen Trees

Future Father In Law

Rhizomes

DRY

(WATER)

Clone

DRY

The internet is like this too.

It is a common myth that the Net had one single point of origin which can be traced back to an intentional military project to survive a nuclear disaster.

-Hafner & Lyon, 10

Multiple Entry Points

Blogs

Social

Networks

Micro

Blogs

Admission deadlines

Residence Life

Admission procedures

Financial Aid

Internship and Career Options

Information

Podcast

Smart Phone

or

Mobile Apps

Will I achieve enlightenment?

Will I gain confidence in my academics, and in other categories that are important to me?

Will I fit in?

Will I be safe?

Will I be fed? How well will I be fed?

Todd Abbott: Senior VP Enrollment Management

RuffaloCODY presentation

WACAC 2010 Session 1 : (Digital Mindset)

Video

Hosting

Live Chat

or IM

Web 1.0

(e-blasts and

websites)

new media

Old Media

Rhizomatic theory

p.1

p.2

application deadline

Average SAT

p.4

Average GPA

How many letters of rec?

p.3

p.5

These principles state that the rhizome is not a tracing mechanism, but is a map with multiple entry points. Psychoanalysis, for example, is a representative tracing of the subconscious that exists prior to it's tracing. Tracing is not creating new, it is representing old - following lines that are already there.

-Robin B. Hamman

p.6

Nicole Speer and Jeremy Reynolds at the University of Colorado at Boulder have performed a study on the narrative structure of thought. According to their study, the mind breaks down large stories and data into a series of smaller stories that are then strung together.

Direct URL

Search Engine

Watch an interview with our President.

multiple entry points

Website Example

Hypertext/Hyperlinks

Hobsons Example

static

Fill out an Application

Student Checklist

Dynamic

Major Specific Info

Sit in on a class.

Schedule a Tour

Read the Blog.

Dynamic

Clubs and Orgs

This is what we do when we 'surf'

Dynamic

General Info

Static

Web 1.0

Web 2.0

Rhizomatic Narrative Structure

Traditional Narrative Structure

This method allows users to select the information they would like to hear at the time they would like to hear it. Therefore, the best new media communication tools will allow for a nomadic, or rhizomatic narrative.