100 Million Cameras

Just Do it Items

Business License

CGL Insurance

Register for GST

Update your Will

Buy a Real Domain Name

Clients First, Gear Later

Get Professional Help

Done is Better than Perfect

3 Keys to Business Success

The Luminous Landscape

- Michael Reichmann -

“Most lenses are better than most photographers.”

2013 - Reuters drops all NA Sports Photographers

2013 - Chicago Sun-Times fires entire photography staff

Starting to look pretty bleak !

2011 - CNN photojournalists fired, plan to use more

"user-generated content"

Is Photography a Viable Profession ?

2000-2009 - avg salary for US photographers decreased by

8-12 %, per year

Commercial / Industrial

Fashion / Glamour

Street Photography

Weddings / Events

(How are you going to pay the rent tomorrow??)

Portraits

Author of Take the Stairs

Landscape / Nature / Wildlife

- Rory Vaden -

“Success is never owned, it is only rented; and the rent is due every day.”

Part 2 - The Photography

Help me learn about you...

No ambitions whatsoever to make money through photography

Vague dream that one day you might want to go pro

Sold a few prints

Done a couple of family sessions

Part Time Pro with another Full Time Job

Full Time Professional Photographer

Part 1 - The Business Side

Help me learn about you...

- Thomas Jefferson -

“I’m a Great Believer in Luck, and I Find the Harder I Work, the More I Have of It.”

Thoughts on Selling

We aren't selling paper (or bits)

Charge as much as the market will bear

If you're winning every bid, charge more

Consider In-Person Sales Sessions

Free eBook

http://breakingthetimebarrier.freshbooks.com/

About Sean

The Business of Photography

in 2013

+4

Wife Louise

Kids Melanie (9) & Andrew (6)

Dog Pepper (1)

According to CIPA* there were over 100 million DSLR and P&S cameras produced in 2012

Overall numbers are down in 2013 (YTD), but these figures exclude SmartPhones

That's a Lot of Cameras!!

“You are not asking for money. You are receiving fair compensation for valuable services performed.”

*CIPA - Camera & Imaging Products Association

- Jean Hudson -

Family & Children's Portraiture

About Riverwood Photography

Hudson Leadership Academy

Specialize or Generalize?

Headshots for Small Business

Custom Portrait

& Commercial Photography

Maternity & Baby's First Year Program

Commercial, Industrial, & Annual Report Photography

Why not BOTH ??

Are you a jack of all trades (but master of none), or are you wickedly proficient at one skill without involving yourself in others?

Families

• Families with Children
• Pet Lovers
• Maternity & Newborn
• Fall Portraits
• Christmas Gifts

Start with Snowballs !!

It takes lots of snowflakes to make an avalanche!

A slideshow of images from the

past year or so...

Headshots

• Executives
• Small Businesses
• Authors
• Actors / Models
• Social Media
• Dating / Lifestyle

Major Events

Video

• Weddings
• Stampede Events
• Christmas Parties
• Bar / Bat Mitzvahs
• Photobooths

Your website should be the center of your marketing universe. Post everything there first and link to it from the satellites.

Traffic should then flow back to your site.

Commercial

Social Media Solar System

• Marketing Campaigns
• Advertising
• Annual Reports
• Web & Print Collateral

“All things being equal, people do business with, and refer business to people they know, like and trust.”

Business is about Relationships

Want better clients? Be a better person. (And charge more.)

“The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.”

If you have to rely on your contract, it's already too late.

The Customer is Always Right. Usually.

- Mark Caine -

?

What does all of this have to do with

Nothing !!

PhotoPrice.ca

Craft&Vision - $5 eBooks

APhotoEditor - Pricing & Negotiating

Photoshelter - Business Plan Workbook

The Modern Tog - Ultimate Website Guide

The Modern Tog - Pricing Guide

Helpful Resources

Thank You !!