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Marketing Angus Cattle
Put down some words.
Writing is awful.
But once the words are written, repurpose them in multiple ways -- remember the "hay in the barn?'
Go Old School.
Get off your duff, and go see some people.
Write a hand-written letter or post card.
The edges are where the opportunities are.
Personal contact is king.
Hire a kid.
Color is everything.
Capture, store and maintain customer information
Create a story around the specific cattle you have to sell.
Tactics for the analog world.
Same company, different markets.
They know a lot more than you do.
The sales cycle really begins at breeding -- not two days before your sale.
Names
Email addresses
Phone numbers
Points of conversation
Get a cool logo.
Teach.
Maintain Contact.
The age of disruption is really the age of opportunity.
Put it here, there and everywhere.
You have a unique opportunity to be a source for information, not just cattle.
Don't squander marketing momentum.
You have about 72 hours to capitalize on interest.
Be smartphone friendly.
6 billion mobile phone subscriptions in the world today.
Put some hay in the barn.
Photos, words and video are the currency of marketing and advertising.
You can't use them if you don't have them.
Build a (simple) website.
Tactics for the digital age.
Keep fresh hay in it.
Make it mobile friendly.
Email this stuff around.
Develop a social media presence.
Launch a YouTube Channel.
"Know what to do next."
Measure what you do.
Video is the single-best way to show people the cattle you have to sell.
Don't do it unless you're committed to it.
Make Facebook & Twitter about your customers, not you.
No one has all the answers.
Invest some time each day in thinking about how to market your cattle.
The age of disruption
"Don't hit the snooze button."
While you sleep, someone else is up
and at 'em.
Rules to live by.
Our world.
Digital ended my career as a freelancer.
Fail Forward.
Analog & Digital
Recognize your story is where the value's created.
His world.
How we share videos today.
"About the time everybody's sitting down, I reckon it's time for me to be standing up."
It's okay to get it wrong -- so long as you're learning.
Digital technology reduces risk.
Experiment. Analyze. Move on.
Analog -- defined as print and other traditional media -- is about your existing customers.
Digital -- defined as social media, Internet, mobile platforms, etc. -- is about your future.
A contrarian's mindset will serve you well in marketing and advertising.
Digital gives with one hand.
And takes with the other.
Same video:
124,000 views since 2009
It devalues what we do.
It expands your capabilities and reach.
How we shared videos three years ago.
Good & Bad News
Digital also opened opportunities.
Fitting & Showing Video:
328 DVDs since 2008
The pace of change is accelerating.
Today's new tech is tomorrow's dead tech.