Edward Christopher "Ed" Sheeran ,born 17 February 1991, is an English singer, songwriter, and producer. Born in Halifax, before moving to Framlingham. He learned to play guitar and started writing songs at a young age. He began recording in 2005 and moved to London in 2008 to pursue a music career. In 2009, inspired by James Morrison, he played 312 gigs. In early 2011, he released his eighth independent extended play, No. 5 Collaborations Project; with it, Sheeran gained mainstream attention. Three months later, Sheeran was signed to Asylum / Atlantic Records.
Style
His style is very casual, wearing shirts or hoods with jeans; is trying to sell his music and not his image.
Ed Sheeran
Marketing
He has his own web page where is all his information and news; where is playing when and where are the next gigs and it has a store where the fans can buy his songs but also buy his clothes and items.
Audience
His audience is young adults, specially girls, people who have a part time job and is studying the rest of the day. They like to hang out with their friends and listen to some music while their talk. Like gadgets and have a very active social life.