Guy Murphy's Battle of Big Thinking Talk 2009

This is Guy Murphy's winning Battle of Big Thinking presentation given at The British Library, 2009. Enjoy!Disclaimer: the lack of voiceover and live use of the toy software won't enhance viewing pleasure.

"Marketing in Latin America shows a belief in the power of brands; an almost childlike optimism in what marketers can achieve with them with a little courage, imagination and when unencumbered with cynicism or self-imposed limitations."


Simon Clift, Unilever CMO
Source: Worldmapper
© Copyright 2006 SASI Group (University of Sheffield) and Mark Newman (University of Michigan)
World map resized by business exports
World map resized by toy exports
Source: Worldmapper
© Copyright 2006 SASI Group (University of Sheffield) and Mark Newman (University of Michigan)
Enthusiasm for brands
Source: Millward Brown BrandZ, 2008
US and Europe are the biggest exporters of consultancy
Developing markets are the biggest exporters of toys
Source: The Marketing Society
North America and Europe are research-obsessed
Source: ESOMAR Global Market Research Report, 2009 and UN Population Data
JWT Time Metric
$ spent on market research per head of population in 2008
The Uniqlo toy in augmented reality
The Battle of Big Thinking toy, created by the BoBT audience
Our 3D resin-printed toy frolicking in the grass