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Guy Murphy's Battle of Big Thinking Talk 2009
Transcript
Our 3D resin-printed toy frolicking in the grass
The Battle of Big Thinking toy, created by the BoBT audience
The Uniqlo toy in augmented reality
Enthusiasm for brands
JWT Time Metric
Source: Millward Brown BrandZ, 2008
"Marketing in Latin America shows a belief in the power of brands; an almost childlike optimism in what marketers can achieve with them with a little courage, imagination and when unencumbered with cynicism or self-imposed limitations."
Simon Clift, Unilever CMO
Source: The Marketing Society
North America and Europe are research-obsessed
$ spent on market research per head of population in 2008
Source: ESOMAR Global Market Research Report, 2009 and UN Population Data
US and Europe are the biggest exporters of consultancy
Source: Worldmapper
© Copyright 2006 SASI Group (University of Sheffield) and Mark Newman (University of Michigan)
Developing markets are the biggest exporters of toys
World map resized by business exports
World map resized by toy exports