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RAJAR conducted extensive testing of electronic devices that capture listening.The database collected is mainly collected by encoded signals with station transmissions or matching captured audio of all transmissions.

POSTAR : Poster audience Research

POSTAR produces audience estimates for out of home advertising. The data we publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.

The audience for out of home media is extremely difficult to research. Unlike other media such as television, radio, cinema, press or the internet, there is no editorial environment. A respondent might remember what they have read, seen or listened to simply by reference to the name of a programmer or publication they had seen or heard. Very few people, if any, will have a sufficient knowledge of the outdoor medium to provide meaningful answers to questions about posters.

ARA - Audience Research & Analysis

ARA companies help to research customers requirements ( needs and demands).

This helps the media industry to set out, launch or promote thier media product/service to the correct customer, yet also to the correct standard they want it to be.

Audience Research all begins with understanding your audience. Where are they? What they are saying about you? How do they consume their content? What do they find valuable? Who are your “influences”? Who are the complainers?

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences

BARB’s aim is to provide a measurement service that best serves the television industry and has flexibility to adapt. A contract for survey design, quality control and calculation methodology has been awarded to RSMB, taking on an increasingly future facing role to consider new televisual distribution routes.

BARB - they look at different channels, especially the BBC, chnnel 4, ITV1 and channel 5

they look at the amount of viewers they get, the amount of hours people watch the channel.

RAJAR:

Radio joint audience research limted

RAJAR is structured as a 'deadlocked' company. There is over 300 individual stations measured currently in RAJAR interviews.

RAJAR is jointed with the owners of the BBC, this indicates that the information which the BBC gets from the audience, they would be giving the information to the RAJAR research company.

Audience Research

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