Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

My products do not not necessarily feature one main model they in fact feature a lot of different models. I didn't want to only include one model because I wanted my target audience to able to to relate to at least one of the models. They all have an individual chic style which I believe that my target audience have in common. The model on the front of my magazine cover was used because she looked classy and like a relate-able woman. I chose not to feature her on the billboard and website because I wanted to give the audience more to see and read, I believe by placing her on each product it would make it boring and repetitive.

I kept the mastheads the same throughout my products. I wanted something that the audience could easily identify with. I used bold text with italics to make it edgy and appealing, I believe it is eye-catching and works well with the title itself its up to date and modern; Fresh. The masthead that appears on the cover page allows the audience to clearly distinguish which genre my magazine aimed at; Fashion lovers aged around 18-30 so year olds. I placed my mastheads at the top of each page in the center as it meant that the buyer would spot it easily enough.

I decided to stick to the same monochrome colour scheme except I wanted to inject some colour in order to make my magazine, billboard and website seem less dull. I chose to use pastel colours like pinks, purples, greens and blues etc. as I figured that again it allowed the audience to identify with the genre, using those colours signifies that the magazine is aimed at those who enjoy to read fashion based magazines.

I used different fonts on each of my products. I decided to use up to date and modern fonts in order to stick to my magazine and the title I chose; Fresh, I wanted to truly represent this and for my Target Audience to fully identify with the products. I felt I did this well. I chose bold fonts, something that would immediately stand out. I stuck to black text to ensure that the attentions wasn't taken from the model, however I did highlight the text in which I believed to be important, again to make certain that the buyer would notice it.

Whilst I was creating my magazine, website and billboard I ensured that I all three products linked together via Masthead, Title, colour schemes, Images and models used and finally I chose to use a theme; Instagram because I really thought it would be something that my target audience could relate to and possibly even bond over.

How effective is the combination of your main products and ancillary texts?

Learn more about creating dynamic, engaging presentations with Prezi