Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Budget and people
Marketing by marketeers or librarians?
7 or 8 % of revenue
Internal communication
Fundraising
Rolemodels
Donations & Crowdsourcing
Barter deals
Advertising
Stakeholders
Charisma & leaderschip
Managementstyle
Mission & Vision
Shift focus to 'Why' not 'What'
Set targets
Quality & Quantity
Translate to staff
Look for best (and worst) practices
Actual behavior vs planned behavior
datamining
Survey & focus groups
Users and non-users
Competitors
Publicity
Price
Overview
Promotion
Mark Borneman
Advertising
DOK library concept center
Social media
Groups vs individuals
PR - Public Relations
Geographics / Demographics / Sociographics
DOK mixes it up: Theme's & interestprofiles
Research
Design by asking and watching
Talent
Design by doing
Students
Industrial & interaction designers
Partners (local)
Specialists (customers)
Librarians
Creating an experience
Disneyworld
Nespresso
Apple store
One voice & face
Relationships
CRM
Service
'Inside out' & 'Outside' in
Retail
Puplic relations / Publicity / Promotion / Advertising / Social media
Feedback to customer
Mobile
Return to step 2 & cycle
Geolocation
Augmented reality
Social media
Viral & Guerilla
Freemium
Contentmarketing
DOK tip - Storytelling
Actual and planned behavior
Content
&
Service
Advice
Toilettes
ICT
Staff
Collection
Actual and planned behavior
Complaints
Catering
Retail
Activities
Building
Trustworthy
Expositions
training
...
Delivery service
administration
Facilitate and advise
Staff happiness research
ICT
Press
Clientrix /
Datamining
Politics
Funding
Branding
Tools
Tone of voice
web / e-mail / social / mobile / print
CRM & Loyalty
Customer worth
Theme's
Informations specialists
Lifestyle
Reading and information Youth
Culture
Body & mind (health)
History
Reading and information Young
Reading and literature Adults
Trends
Society
Knowledge
Money
Netwerk
Organising
Knowledge
Netwerk
Visibility
Data
Specialists
Partners
Social, cultural & commercial
Volunteers
Bloggers
Groups / associations
Trends, needs, desires
Partners inform their target groups on Library info