Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

It is not the strongest of the species that survive, nor the most intelligent,

but the one most responsive to change. - Clarence Darrow

Decision makers

Colleagues

Budget and people

Marketing by marketeers or librarians?

7 or 8 % of revenue

Internal communication

Fundraising

Rolemodels

Donations & Crowdsourcing

Barter deals

Advertising

Stakeholders

Charisma & leaderschip

Managementstyle

1 - Goals

Mission & Vision

Shift focus to 'Why' not 'What'

Set targets

Quality & Quantity

Translate to staff

2 - Research

Look for best (and worst) practices

Actual behavior vs planned behavior

datamining

Survey & focus groups

Marketing

Users and non-users

Introduction

Competitors

Publicity

Price

Overview

Promotion

Mark Borneman

Advertising

DOK library concept center

3 - Segmenting the market

Social media

Groups vs individuals

PR - Public Relations

Geographics / Demographics / Sociographics

DOK mixes it up: Theme's & interestprofiles

4 - Designing products & services that your target groups want / need

Research

Design by asking and watching

Talent

Design by doing

Students

Industrial & interaction designers

Partners (local)

Specialists (customers)

Librarians

5 - Marketingmix

Creating an experience

Disneyworld

Nespresso

Apple store

One voice & face

Relationships

CRM

Service

'Inside out' & 'Outside' in

Retail

Puplic relations / Publicity / Promotion / Advertising / Social media

7 - Being stubborn

6 - Evaluate

8 - watch technology trends

DOK library concept center

Feedback to customer

Mobile

Return to step 2 & cycle

Geolocation

Augmented reality

Social media

Viral & Guerilla

Freemium

Contentmarketing

Customer

DOK tip - Storytelling

research

Actual and planned behavior

Active & PAssive questions

Shop

Content

&

Service

Fysical & Virtual

Soft service:

Hard service:

Advice

Toilettes

ICT

Staff

Collection

research

Actual and planned behavior

Complaints

Catering

Retail

innovation

Activities

Building

Trustworthy

Expositions

training

...

Delivery service

administration

Fysical & digital

HRM

Facilitate and advise

facilities

Staff happiness research

ICT

Stakeholders

Press

Clientrix /

Datamining

Comm & Mark.

Politics

Funding

Aggregate & facilitate

Branding

Tools

Tone of voice

web / e-mail / social / mobile / print

CRM & Loyalty

Customer worth

Theme's

Informations specialists

Lifestyle

Reading and information Youth

Culture

CEO

Body & mind (health)

History

Reading and information Young

Reading and literature Adults

Trends

Society

Knowledge

Money

Netwerk

Organising

Knowledge

Netwerk

Visibility

Data

Specialists

Partners

Social, cultural & commercial

Volunteers

Bloggers

Groups / associations

Trends, needs, desires

Partners inform their target groups on Library info

Customer

Learn more about creating dynamic, engaging presentations with Prezi