Explain the influence of the
specific techniques (visual and sound)
on message
Identify the intended audience of the media
Identify the intended message of the media
Identify the visual
and sound technique(s)
Possible visual techniques include:
Camera angles (e.g., close ups, using multiple exposures, digital composing)
Lighting
Special effects - illustrations used to simulate imagined events
Movement
Graphics
Shape
Color
Bold words
Word position
Possible sound techniques include:
Music (e.g., background music)
Sound effects - simulate imagined events
How can media influence attitude and behavior?
Interpreting Visual and Sound Techniques
in Media