WHY DO WE DISPLAY?

BRANDING!!!

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers.

INTRODUCE AND EXPLAIN NEW PRODUCTS

WE SHOW TO SELL

• VISUAL MERCHANDISING
• SHOWING MERCHANDISE
• STYLING CONCEPTS

VISUAL MERCHANDISING

STORE IMAGE

VALUE

- SHOWING MERCHANDISE AND CONCEPTS AT THEIR VERY BEST - WITH THE END PURPOSE OF MAKING A SALE

WHAT MAKES ONE STORE DIFFERENT FROM ANOTHER?

HOW IS THE STORE PERCEIVED BY CUSTOMERS?

- VISUAL MERCHANDISING DEFINED

- STORE IMAGE

- PURPOSE OF VISUAL MERCHANDISING

http://www.slideshare.net/sagar_agrawal/consumer-buying-behaviour-at-reebok

STORE IMAGE - HOW A STORE IS PERCIEVED BY SHOPPERS

ARCHITECTURE/DESIGN/DISPLAYS/COLOR/LIGHTING/ETC.

VISUAL MERCHANDISERS MAIN ROLES

- THINKING

- PLANNING

- CREATING NEW CONCEPTS

DISCUSSION QUESTION

- USE YOUR PHONES/LAPTOPS

- COMPARE/CONTRAST STORE IMAGES OF TWO DIFFERENT TYPES OF STORES? HOW DOES EACH STORE PROMOTE THEIR INDIVIDUAL IMAGE THROUGH VM?

WHY DO WE DISPLAY?