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Transcript

Colour Script

Alcoholism

Character Design

Character

Description

  • The character will be universal.
  • The male and female character will be very similar in appearance.
  • This stops anyone being victimised.

Treatment

  • 2D characters.
  • White or light coloured backgrounds.
  • Digitally drawn.
  • Simple, subtle detail, similar to the TSB adverts.

Synopsis

The animation displays the negative impacts of the over consumption of alcohol on the drinker, both physically and mentally.

Research

  • Very limited resources for help and advice in pharmacies.
  • Media focus is mainly on smoking and fitness awareness.
  • Adverts about drinking are for drinking responsibly and for prevention, not for helping people already addicted.

Animatics

ACT 1 and 2 - Heart

ACT 1 and 2 - Brain

ACT 1 and 2 - Mental

ACT 1 and 2 - Liver

Storyboard

ACT 1

ACT 2 - Mental

ACT 2 - Liver

ACT 2 - Heart

ACT 2 - Brain

ACT 3

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