Alcoholism

Colour Script

Alcoholism

Character Design

Character

Description

• The character will be universal.
• The male and female character will be very similar in appearance.
• This stops anyone being victimised.

Treatment

• 2D characters.
• White or light coloured backgrounds.
• Digitally drawn.
• Simple, subtle detail, similar to the TSB adverts.

Synopsis

The animation displays the negative impacts of the over consumption of alcohol on the drinker, both physically and mentally.

Research

• Very limited resources for help and advice in pharmacies.
• Media focus is mainly on smoking and fitness awareness.
• Adverts about drinking are for drinking responsibly and for prevention, not for helping people already addicted.

Animatics

ACT 1 and 2 - Heart

ACT 1 and 2 - Brain

ACT 1 and 2 - Mental

ACT 1 and 2 - Liver

Storyboard

ACT 1

ACT 2 - Mental

ACT 2 - Liver

ACT 2 - Heart

ACT 2 - Brain

ACT 3