Marketing Strategies

Social and Viral Marketing

Direct Mail Marketing

1. Thinking of out of the box for marketing options (Ex: Strapping digitial screens to the marketing team and walking around Los Angeles California.

2. Take the product to the extreme

3. Reward clients with our products (discounts and added value products – key chains bumper stickers)

4. Gaining media coverage from local bloggers and news stations

Marketing Strategies

1. Give a free gift to increase response

2. Offer a free trial to eliminate anxiety associated with working with a new and unfamiliar company

3. Make the offer easy to understand at a glance

Target Market

21-45 single and married men and women

Education level – High school diploma and higher

Mid-Level income

Socially interested, executive people with a medium income level

Urban people who are self conscious and business owners

They care a lot about their health, look, and beauty

Email Marketing

1. Construct an electronic press kit

2. Gather subscriber data from the company’s website (Email, name, state, birth date, and gender)

3. The company can send birthday discounts for the company to get discounts

4. Create an email blast that is creative, conversational, and free-flowing