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How Fashion Consumers Buy
5
Transcript
https://www.cnbc.com/video/2017/10/16/rent-the-runway-for-89-per-month-ceo.html
Burberry Enters Digital Shopping
https://www.pwc.com/gx/en/industries/retail-consumer/total-retail.html
Retail Marketing of Fashion
Fast Fashion
- disposable chic
- cheap chic
design, manufacturing, and distribution are in close proximity to one another
Retailers must adapt to digital platform
- multi-channel retailing
- omni-channel retailing
- showrooming
...to be discussed
- Fashion cycle
- Fast Fashion
- Omni- Channel Retailing
- Shopping Environments
Fashion Leaders/Followers
Changes in Fashion and Fashion Consumption
- Omnichannel efforts such as in-store pick up
- Ship to store
- Cross channel inventory visibility for customer
Can you think of a fashion look currently in the rise phase of the life cycle? How about one in the decline? What local stores might be carrying each of those?
How Fashion Consumers Buy
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