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How does the consumption of cosmetics for eyes and lips affe

Selena Martinez

Updated Dec. 9, 2014

Transcript

How does the consumption of cosmetics affect the contact zone?

“Conspicuous consumption” - publicly visible consumption which yields status for the individual

Income

Education

Self completion?

privilege of being able to afford a luxury and having the time to purchase these items and use them.

Level of cosmetic consumption may hint at the type of occupation and level of education needed to acquire set job

Status seeking or reaffirming ones status?

Purpose of cosmetics: to enhance or cover up

Magazines, Social Media, Music Industry Film Industry and civilians

This appeals to Symbolic Self Completion, "...when a specific aspect on an individual's identity is threatened, goods that embody and convey the same specific self-characteristic to oneself and others, are sought and consumed. " (Gao et Al, 2009)

Who implies this value on cosmetics?

Residence

country, state, neighborhood, etc.

i.e. Australian's prefer tans to represent the beach life style.

Large portion of time invested in cosmetics

time spent purchasing
time spent learning to apply
time spent applying
time spent touching up
time spent checking up
time spent removing

The Cost of Consuming Cosmetics

Avg. woman in a lifetime:

$1466 on lipstick,
$3120 on mascara,
$2274 on eye shadow

Total of $15,000 with all

cosmetics

So how much are we willing to invest?

Bare Faces (no cosmetics)

Casual Faces

1. Does this group display work ethic?

2.Does this group appear competent?

3.Does this group seem approachable?

4.Does this group seem confident?

5.Does this group display affluence?

1. Does this group display a higher work ethic?

2.Does this group appear more competent?

3.Does this group seem more approachable?

4.Does this group display greater confidence?

5.Does this group display greater affluence?

Contact Zone

Meta-Impression