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Content Marketing: The Future of SEO and Social Media
Content Marketing: The Future of SEO and Social Media?
A glimpse into
Content Marketing
Who we are
Let's look closer
...to just plain
AWESOME
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Content Marketing
Jason Trout
Peter Awad
A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
effective...? Yep!
http://ofhorse.com
Old School
To Space Age....
The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). -G+
http://theflamingvegan.com
61% of people feel better about a company that delivers custom content and are more likely to buy from that company - Custom Content Council / Roper Affairs
http://www.homegoods.com
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. -Social Media B2B
Questions ?
http://media.eloqua.com/documents/Content+Marketing+Kapost+Eloqua+ebook.pdf
http://www.thecleanestline.com