RTV Maastricht & Students

Outline

Hypotheses Circle

Yet, what if we look at the language barrier

in a broader picture?

Questions

?

Quantitative Data Analysis II

RTV Maastricht?

In general:

• Broadcasting in Maastricht area, Eijsden included

• TV, Radio (107.5 Mhz) and website

• Subsidised by municipality of Maastricht

• Variety of programs including:

- daily news

- Vitrien (about volunteers in Maastricht)

TV

• 36 % of respondents

watches daily

• Weekly 72 % of Maastricht

inhabitants reached

The Faculty

on Maastricht FM

Audience research (2007)

Every wednesday

21.00 - 22.00

For and by

students

Reflection & Conclusion

YET:

Older people feel more

connected with RTV Maastricht

than youth and students

Chris Boerman

André Feldhof

Koen Janssen

Jannick Schwender

Reflection

• Small sample size

• Responses unbalanced

• Variety of students

and students included

Conclusion

Research shows students have a demand; RTV Maastricht should address those

Introduction

Research design

• Aims

• Survey methods

• Hypotheses

Reflection +

Conclusion

RTV Maastricht should become a more important mediasource for students

Aims & Survey methods

Potential for supplementary and further research

RTV Maastricht

Results & Analysis

Aims

Hypotheses

+ Recommendations

How can RTV Maastricht interact with students?

(internet & social media excluded)

Leading hypothesis

Uses & Gratifications

theory

Dutch students are more more inclined to watch student programmes on RTV Maastricht than international ones.

Are students :

• interested in local events in general?

• inclined to use RTV Maastricht?

Questions

Not medium decides, but the audience

(since 1940s)

Focus on psychological detail in 1970s

(Katz, Blumler, Gurevitch)

High impact in multimedial

society nowadays*

Working hypotheses

(1) Language is the main obstacle

for international students to

refrain from watching

RTV Maastricht.

(2) Advanced students

are generally more

informed about RTV

Maastricht than

younger students.

* See presentation RTV Maastricht II

Survey methods

• 73 respondents

• A variety of studies included in research

(i.e. European Studies, Medicine and Economics

• Survey conducted via e-mail and on the street

Recommendations

1

2

3

Interact with students

and include them

more in target group

+

Get students involved

in program production

RTV Maastricht

should become

more visible in

students life

Remarkable

93 % would like

subtitles in Dutch

or English

Leading hypothesis

Dutch students are more more inclined to watch student programmes on RTV Maastricht than international ones.

Conclusions

Interest in student

programmes?

Working hypothesis 1

Language is the main obstacle for international students

to refrain from watching RTV Maastricht.

Question in our questionnaire:

On a scale of 0-10, how interested are you in

programmes for and by students?

• No language barrier for Dutch and Belgian students

Other nationalities considering language as a barrier:

- German students - 28 %

- French students - 67 %

- Other nationalities - 44 %

*

Results:

Dutch

French

Belgian

Other

German

6.0

7.5

6.7

6.6

6.0

*

Average of student of named nationality

Our research also shows students are especially interested in information about leisure and culture

Very low number

of student is familiar

with RTV Maastricht

in 1st year.

Conclusions

Level of use is low; unacquainte-ness decreases after 1st year, level of no use increases

Students show interest

in a student program, including foreing students

Interest in local

events

Working hypothesis 2

Advanced students are generally more informed

about RTV Maastricht than younger students.