Email Marketing & Social Media: The Ultimate Combination!

by Frederic Gonzalo

@gonzogonzo

www.fredericgonzalo.com

28%

Questions? Comments?

Email Marketing + Social Media = The Ultimate Combination!

source: www.boomeranggmail.com

by @DanZarella of Hubspot

Key benefits of email marketing

Why combine social media & email?

• Increase audience reach (83%)
• Improve ROI (53%)
• Accelerate database growth (47%)
• Generate more qualified leads (31%)

Source: MarketingSherpa survey, 2011

• Permission-based interactions between brand and customers
• Intimacy of interaction – sharing is optional
• Ownership of database and platform
• Messages have longer shelf-life
• Open rates & CTR remain among best of all marketing tools

5 key steps to an effective email strategy