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When recording the documentary and creating the radio advert we made sure we used the same person for the voice over on each to keep continuity.
the print advert contains one main image that directly links to the topic of Chocolate as the image is of a person with chocolate being poured over there head.
The print advert will aslo be distrubuted in all major magazine and newspapers prefereably aimed at working class people. It will also be shown on billboards ouside shopping centers or near supermarkets to catch the eyes of people going to purchase food as the documentary is about a food item.
Also, the fact that the person is smiling while it's happening helps anchor the slogan of the love of chocolate..
the radio advert would be aired on all major radio stations discarding BBC radio as the documentary is made to be shown on there competitors channel.
I feel the print advert is attention grabbing and will catch people attention and make them want to watch the documentary it's linked with.
Also, with the radio advert, sound clips from the documentary are used to create an insight into what is going to be in the documentary.
I feel the documentary is very effective at showing our topic of "The love of chocolate. " and also links to the other two products well to create a full package. The name remains consisten throughout all the products to keep continuity.
The Combination of my main product and ancillary text all link together to the topic of chocolate.