Pitch Q1-6

Music Video Pitch

Our music video embodies

a typical female teenager

who has a lot of self related

issues and is very conscious

about her appearance, whilst

she is struggling with her

problems she is also in the

presence of a guardian angel

(the singer.)

Song Choice?

Group 27 will be

producing a music

video to Jessie J's -

Who You Are video.

Jessie J's Video

• Very simple video.

• Main focus is on the artist.

• Light soft colours of the bedroom makes it seem peaceful and calm.

• Plain simple clothing.

• The rain may imply that she is

'washing away' her past.

3 main camera shots

Our Music Video

• Has a scenario.

• Bedroom scene also, but

also scenes from streets too.

• The actresses clothing will

be normal, the singer will be

slighty more dressed.

• The actress eventually leaves

her house which symbolises

her breaking free of all her pain.

• Variety of different camera

shots/angles.

Introducing our artist...

Emz

Emz is similar to...

Adele

The reason as to why

Emz is similar to Adele is

because Adele isn't too

fussed about her appearance

as she says "I make music for the ears, not the eyes..."

Brand Image

Sings about the truth.

Helpful and does a lot

charity work to aid others.

Fashionista

Friendly

Clothes

This is one of many outfits that Emz will be wearing in the music video. It is casual with the polkadot cardigan and chino trousers but is turned into smart clothing

with the black heels.

Emz will wear

these types of clothing which will symbolise in the video who is the main person in the music video.

EXISTING VIDEOS THAT

CONTRIBUTED

Ludacris - Runaway Love

- Ludacris' music video is one of the main videos that has inspired us as a group in terms of the ideas around editing.

- It's a song about real life issues that people are facing as we speak (like ours)

- The actors are 'centre of attention' and focused on more, so when the artists are shown it has a better effect.

- We plan to show our artist mostly in the chorus with glimpses of her during the verses

Christina Aguilera - Beautiful

- contains alot of slow motion editing

- this is effective as it follows the pace of the music

Leona Lewis - Bleeding Love

- the video shows couples at different stages of their relationships with their own problems

- we plan to show one girl with several problems (may be illustrated in our three verses, or they may just be shown throughout the video)

- Leona is also shown in her own room alot which is where ours will be based

Adele - Someone Like You

- the transitions (especially fades) in this video again work well with the pace of the song

- images overlapping each other also have a strong effect as they show two things happening at once

Our audience is anybody who knows what good music is

To be more specific meet ... Deavian

- as you all know Goodwin argues that 'pop videos' don't tend to follow the traditional narrative analysis of the (normality-problem-resolution) scenario

- our audience are not interested in a music video practically re-telling the story

- direct address will occur from our artist making the viewers feel more involved

- our music video will be under

his 'amplification' category

- we don't feel we need a motif because it wouldn't fit the image

- but if we were to add one it would probably be something like the artist reaching out to touch the actress at the end of each chorus

- repetition will also occur when the artist is shown during the choruses

What record label will our artist be signed to?

• Mercury Records and Interscope Records (like Pixie Lott)

• A similar artist would be Pixie Lott. Her songs are about love and breakups and are generally aimed at a female young teenage audience.

• This song would be a chart song, something you’d see on UK’s Top 40 songs. Available to buy online and in shops as our artist would be popular.

• Our artist would be signed to a major record label, but an English one. Not a huge American label but a huge English one, and our artist (like Pixie Lott) would only be popular in the UK not worldwide.

Location

We have decided to film our music video in Emily’s bedroom.

In our animatic you can see the large percentage of the music video will be shot in the actress’ bedroom.

Then in the last verse/chorus the actress will go outside to represent her breaking away from her insecurities.

So our locations will be the bedroom and the street outside. The street will probably be a busy London street.

Risk Assesment

Never leave the camera unattended

Always get equipment with other people this is to prevent getting robbed

Always leave contact details with your teacher so that they know where you are

Make sure the camera is placed correctly on the tripod to prevent it from falling

Production Schedule

Actress

Emily

Props

Mirror, bed, hair brush, perfume bottles make-up ect..

Costume

We want the artist to be dressed 'classy' but simple and the girl to be dressed very ordinary like a teenage girl.

Equipment

Filming Camera

Tripod

Maybe lights

Normal camera to pictures

Location

Emily's bedroom

Group 27

Do not get the camera wet