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The Storyteller's Secret
1,292
Transcript
THE FIVE CATEGORIES
STORYTELLER'S
The
SECRET
- Carmine Gallo
AVAILABLE
PRESENT
400,000 BC
LAUNCH MOVEMEN S
Now
The Malala Fund
http://TheStorytellersSecret.com
“STORYTELLERS INSTILL HOPE AGAIN AND
AGAIN AND AGAIN”
-Walt Disney
Who
STORYTELLERS
IGNITE OUR INNER FIRE
Who
STORYTELLERS
MOTIVATE
of
STORYTELLERS
PASO ROBLES
Who
STORYTELLERS
SIMPLIFY
PATHOS
(emotion)
LOGOS
ETHOS
(reason)
(credibility)
"THIS IS THE SOLUTION. IT'S CALLED THE SUN.
IT SHOWS UP EVERYDAY AND JUST WORKS."
OXYTOCIN
DOPAMINE
“IF YOUR PITCH CAN'T FIT ON THE BACK OF AN ENVELOPE IT'S RUBBISH”
- Richard Branson
"STORYTELLING HAS CHANGED MY BUSINESS AND MY LIFE"
- Steve Wynn
STORYTELLING CULTURE
TURNOVER
PROFIT
MORALE
Who
STORYTELLERS
EDUCATE
CORTISOL
Who
STORYTELLERS
"DOES ANYONE HAVE A STORY ABOUT A GREAT CUSTOMER EXPERIENCE THEY'D LIKE TO SHARE?"
“THE MORE UNINSPIRING YOUR ORIGINS, THE MORE LIKELY YOU ARE TO USE YOUR IMAGINATION AND INVENT WORLDS WHERE EVERYTHING SEEMS POSSIBLE.”
- Howard Schultz
NARRATIVE
(65%)
LOGOS
ETHOS
(25%)
(10%)
SAN FRANCISCO
Credit: Courtesy of Paso Robles Wine Country Alliance
LOS ANGELES
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