Beta Berlin
Beta
The myth of perfection
Vestiges of the industrial age
End of mass production, distribution, marketing
(No more one size fits all)
Process over product
(Openness leads to collaboration)
No longer prisoners to our means of production & distribution
(There were no second chances)
The wages of perfection
Detroit
(Deaf companies)
Journalism
(Pefection=objectivity)
Marketing
(Selling perfection)
Hollywood
(Our way is the right way)
Fashion
(From on high)
Government
(No license to fail)
Education
(Only one right answer)
Religion
(Don't go there)
Beta-think
Baking the beta
(How done is done?)
Openness breeds generosity
When customers take control
Betas as PR, marketing, relationship building
Confessing is good for the product
(Errors enhance credibility)
Betas are simpler
Betas are faster
Beta management
Beta Nation
Technology: Google
Autos: Local Motors
Fashion: Zara
News: Gawker
(and cable news)
Entertainment: jazz,
Television Without Pity
Service: Zappos
Advertising: Zappos
Life is a beta:
Careers, marriages, kids
Beta-media
Process v product
Beta = transparency
Beta = collaboration
The link
enables
collaboration
Link economy
v
content economy
Imperatives of the link economy
Must be searchable
to be found
Forces specialization
(Do what you do best, link to the rest),
Forces efficiency
He or she who receives links
will monetize them
Collaborative
v
owned
Ecosystem
v
corporation
Network
v
company
Distributed
v
centralized
Entrepreneurial
v
institutional
What
Should
Jarvis
Do?
- Publicness
- Deflation
- Process
The alpha version