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Mobile Observations
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Mobile Observations
Tarek Amr Abdallah
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Games
Media Player
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In the past
Only 2 out of UK top 25 sites do not have mobile access
Native Apps
Fresh Applications
Consistency
Performance
System API's
Glorified Feature Phones
Interactions
- 10 have mobile sites, and 16 have mobile apps
- All 5 Banks have apps and/or mobile sites
- Vodafone has mobile site and app, BT app only
- Tesco has mobile site and app
- Mining, Petroleum and Pharmaceutical firms have mobile access, except Shell
- British Gas” and Scottish & Southern Energy have mobile apps
- 1 out of 8 Industrial Firms has mobile access
- Aviva and Prudential have very limited applications
- Aviva has mobile site
UK top 30 firms
10 - 200 times/day
10 - 250 sec/session
Mobiles are Discrete
39% UK Adults
51-70%
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