Social Bookmarking

Social Bookmarking

With the boom in social media, it's important that companies are a part of these popular social bookmarking websites.

Thank you for your attention!

Questions? Comments?

Conclusion

Social Bookmarking?

Bookmarks

Tags

Social platforms

Sharing

Accessible

Organized

Social Bookmarking for Businesses

Increase traffic

Learn about competition & consumers

Strengthen relationships with consumers

B2C/for-profit businesses would benefit more (World Wrestling Entertainment includes Twitter in their storylines - increasing their social presence where they promote their shop which will lead to revenue)

Not-for-profit and B2B businesses still

benefit (Red Cross implements share buttons on their website to help spread the word and promote their cause)

Rahul Dogra

Resourceful

The following resources provide tools and information on how to get started with social bookmarking:

Internet Marketing Directory - http://theinternetmarketingresourceguide.com/blog/list-of-social-bookmarking-tools/?utm_source=BlogGlue_network&utm_medium=BlogGlue_Plugin

Social Bookmarking How To - http://www.socialbookmarkinghowto.com/how-to-learn-social-bookmarking-marketing/

Teaching Hacks - http://www.teachinghacks.com/wiki3/index.php?title=Social_bookmarking_tools

Manual Link Building - www.manuallinkbuilding.co/social-bookmarking-service/

For Sciences - http://www.forsciences.com/social-and-humanities/a-social-bookmarking-guide-how-to-get-started/

Internet Geeks - http://www.internetgeeks.org/tech/top-automated-social-bookmarking-software-tools/

Stay On Search (SOS) - http://www.stayonsearch.com/7-social-bookmarking-tools-you-should-know-about

YouTube - http://www.youtube.com/playlist?list=PL5DF0B682A0B71271

Slide Share - http://www.slideshare.net/iackcl/using-social-software-blogs-wikis-social-bookmarking

Digg - http://digg.com/

Delicious

http://delicious.com/

Social Book-marketing

Import bookmarks from PC

Includes stacks as well as tags

Do not need an account to browse

Follow people/stacks

Difficult to search for users

Delicious is more focused on the stacks themselves, the social concept is lost in the shuffle.

Most popular social bookmarking websites

Post positive bookmarks

Increase traffic & revenue

Don't sell, remain casual

Post something cool/interesting

Social bookmarking costs nothing

StumbleUpon

https://www.stumbleupon.com

Digg

http://digg.com/

Technorati

http://technorati.com/

Do not need an account to browse

Log in with Facebook

High level of interaction

Newsrooms Follow users

Digg is a great website to use for social bookmarking; it’s great as a bookmarking website and has a strong social aspect unlike Delicious.

Everyday I'm Stumblin'

Organized by topic that are stumble-able Can follow legitimate companies

Log in with Facebook

You never know what article you’ll stumble upon

Social aspect is lacking - there’s no reason to follow users; only to topics

Stumbleupon =/= Digg

Wide array of topics

Similar to a newspaper

Very easy to search for users and bookmarks

Looks more like a newspaper or forum

Can’t follow users or topics

Website looks unappealing

This is a social bookmarking site?

Social Bookmarking Community

http://netlz.corank.com/

Easy navigation

The social aspect is present

Comment/add sources (your feed)

The name is horrible beyond belief

The layout is atrocious

The website does not look legitimate; nor do the e-mails

Nobody uses this website

This website has potential but it's a ghost town

Reddit

http://www.reddit.com/

Very easy to sign up as no e-mail is necessary

Looks terrible

There is no way to keep

track of your interests

You can’t follow topics or people

Low level of interaction

Very childish/immature (video represent Reddit in a nutshell)

Reddit seems like a social community first then a bookmarking website

BuzzFeed

http://www.buzzfeed.com/

Website is easy to navigate through

New User Award just for joining

Key word buttons

Good social interaction; save/comment

Gaming aspect (Foursquare)

Not a lot of professional content

Mainly entertainment news

Can't follow users

BuzzFeed is a website where you go to have fun, similar to Stumbleupon.