Smarties

Use of Technology

• Prezi - to make an interactive pitch about advert idea
• Final Cut Pro - to edit the advert
• YouTube - to show examples of inspiration for my advert + to download soundtracks & sound effects

Outline

Legal Considerations

Use of the soundtrack, the theme song to "The Powerpuff Girls" can breach copyright if uploaded onto sites such as YouTube

• See a little girl sitting at her desk doing her homework, she can't think of the answer & gives up
• A smarties box falls from the air
• The box hops onto a skateboard & moves along a path
• The box gets off the skateboard & jumps into a pool of water, swims, then gets out of the water
• The smarties box runs across an open space
• The box is seen running out of a windowsill where it jumps & then flies through the little girls window
• The smarties fall out of the box, the girl is surprised, she takes a smartie and eats it
• A light bulb switches on & she quickly squiggles her homework down
• The slogan"Only smarties have the answer" is shows across the screen

BCAP Code - advert shouldn't harm anyone, suitable for children, shouldn't ruin anyone's privacy, shouldn't falsely advertise products & make claims

Format

Technique:

• Small object animation - for the smarties when they fall out of the box
• Pixelation - For scenes when the little girl is present
• Video - Mix of pixelation and video to make the advert different

Influences:

• Small object animation of m&ms gives ideas for how I would make the smarties move
• Music aimed at target audience

Smarties

Crew Needed

Skills

• Good eye for colour
• Know how to use Final Cut Pro
• Patience
• Steady hands

People needed

• Cameraman
• Set Designer
• Editor
• Someone to move the box before every picture

Total number of people needed : 4-5

Planning

Sets

• Study desk
• An open field
• Window sill
• Swimming pool

Characters

• The little girl
• The Smarties box

Soundtrack & Sound Effects

• The soundtrack used will be from the "Powerpuff girls" theme song
• Superhero music, builds tension, anticipation
• Sound effects: chewing sound, jumping, splash, panting, whoosh, smarties shaking

Lighting

• Bright lighting, makes it more appealing

Resources

What I need

• Camera & tripod
• Large boxes of Smarties
• Landscape sets made
• Little props e.g. mini skateboard
• Mac with Final Cut installed

Storyboards

Nutshell

Where

• Filmed at a desk, at home
• Filmed on sets made for the advert

A little girl finds the answer to her difficult homework by eating just one smartie

Audience

Only Smarties have the answer™

Age:

• Aimed at people of all ages, but mostly focusing on children as they would be most inclined to buying smarties

Gender:

• Aimed at both male and female even though a girl is used in the advert

Tastes:

• People who like to eat smarties, chocolate, snacks, food with no artificial flavoring