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You should aim to set up your profile so it is 100% complete. To do this you will need to include your:
This is where you need to include your Unique Selling Point (USP) to make yourself stand out.
Career History
Include at least 3 most recent positions. This could include volunteering positions, society committee positions, part time jobs, internships, summer jobs etc.
Education
Make connections
List Courses you've done outside of your degree
Join groups related to the career/job you are interested in. This will help you keep up to date on the industry, make contacts and notify you about vacancies.
Follow Employers
Other things to include:
Interesting Headline
Professional Headshot
Take a picture of yourself that looks professional and positive. Consider wearing office attire and choose a neutral backdrop for your photo.
Your headline should be compelling and make people want to read it, because it's one of the first things people will see. You don't necessarily need to write your current job in your headline. If you're looking for work in a particular industry say it here. You could also use your headline to reflect your career goals.
Use your name in your URL
Impressive Summary
Your name is part of your personal brand so use it in your URL
Your summary should be an expansion on your headline. It should be interesting to read and include contact information, your career goals, professional interests.
Be specific about your specialties
Don't list all the skills you have, choose the ones that are relevant to your chosen career. Listing all your skills will make it harder for employers to see what you excel at, and what are you are interested in working in.
Include your full education history and add any society memberships or groups you were a part of.
Highlight your achievements
This could include:
Get recommendations
You should get at least three recommendations.
Ask your manager, your colleagues, people you have worked on projects with in the past. If you are struggling you could ask lecturers or if you are on a society, ask committee members.
Join some groups
'Focus on quality rather than quantity... Don’t just get recommendations that say how great you are. Get recommendations that focus on results you have generated (i.e. making a company money, finding new customers, creating a new program, leading a team or project that produced certain results...'
http://peteleibman.com/careerblog/linkedin-profile/
- Dream Job Academy