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Evaluating the impact of online engagement
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Evaluating the impact of online engagement
Panel Introduction
Group Discussions
Shane McCracken - @shanemcc
Karen Bultitude - @karenbultitude
Jonathan Sanderson - @jjsanderson
Tony Hirst - @psychemedia
Alexandra Saxon - @alexandrasaxon
and special guest appearance
Colin Johnson
Feedback and summary
Network Analysis
Content Analysis
User Metrics
Metrics to Impact
...and Community Dynamics
IAS: Example student questions
Word Frequency Analysis: Visual Display
Qualitative Analysis
role model
Echochambers: #solo10
- what school did you go
- what type of science are you focusing on at the moment?
- have you found out how to prevent a heart attack by using chemicals and medicines?
- what is the square root of pie
- why do we have tp have intercourse to have babies?
- why does altitude get thinner as you go further up?
- how does science make you feel
Dr Karen Bultitude
karen.bultitude@ucl.ac.uk
Department of Science and Technology Studies, University College London
Science Communication Conference
Monday 14 May 2012, London UK
factual / humorous?
factual
Emergent Social Positioning: #nestadata
emotional
Betweenness
In-degree?
Importance of data preparation
Importance of data interpretation
Audience Comparison
Community Dynamics
Measuring "reach"
What are the important metrics that we should be measuring?
Remember 'hits'?!
- Use stop words
- Link related terms
- Apply stemming
Where are the deltas?
How do we define quality (especially in comparison to quantity within network analysis)?
Group Discussion
Continue the conversation
What are the important metrics that we should be measuring?
How can we more consistently compare qualitative results (e.g. from semantic analysis) across different projects?
Twitter: #sccioe
Blog comments: http://ias.im/1.6698
How do we define quality (especially in comparison to quantity within network analysis)?
How do we convert metrics into evidence of impact?
http://bit.ly/IKsJmf
Google: culture24 evaluate