How to Reform, Transform and Perform Council Parking
Recap
Earthquake
5 major earthquakes
10,000 aftershocks
40 aftershocks greater than 5.0
185 deaths
Power lost to 70% of city
Water lost to 80% of city
Damage to 300km of sewer, 124km of water pipe, 1,014km of road
12,000 homes demolished – 3 suburbs
65,000 homes with >$100k damage
Council has 952 facilities damaged
All 9 Council car park buildings closed
All other car park buildings closed
3,000 off-street spaces lost
80% of revenue lost
Reform
Parking Plan
Importance
Purpose
The purpose of parking is ….
Anything else is for other purposes ….
Supply v Demand
Measure
Occupancy
Link
occupancy to Price
Price
What's the right PRICE?
Whatever PRICE achieves 85% Occupancy
Transform
Design
Zones
Elasticity
The price which delivers a behaviour change
Relocate
Technology
Perform
Revenue
Expenses
Advocate
Manage
The Parking Attendant is DEAD!
Enforce
PURPOSE - Support the PURPOSE of parking
IMPORTANCE - Make parking important
MEASURE - Measure occupancy to improve
PRICE - Price to affect activity in local area
LINK - Link prices to occupancy in 11 zones
ENFORCE - Enforce for the RIGHT reasons
COMPETITION – Promote competition
REVENUES - Increase revenues
EXPENSES - Decrease expenses
ADVOCATE – Communicate your plan
MANAGE – Look after your team
PURPOSE
IMPORTANCE
MEASURE
PRICE
LINK
ENFORCE
COMPETITION
REVENUES
EXPENSES
ADVOCATE
MANAGE
P
I
M
P
L
E
C
R
E
A
M
PIMPLE CREAM
Plan in its adolescence
$9.8b
How to Reform, Transform and Perform Council Parking
Response
Transport
1.58 pm
85%
Street
City
Divide city into ZONES
PRICE to affect the demand in the zone
RELOCATE cars around the city
Measure again, and again
PRICE RIGHT
to affect the activity in the
LOCAL AREA
Precinct Occupancy Price (Base $3.00)
Hospital Grounds 95% $4.50
Hospital Fringe 71% $4.00
Civic 52% $3.00
Avon River West 22% $1.50
CCF – West 27% $2.50
Central Retail 29% $2.50
Casino 17% $1.50
South City 6% $ 50c
CCF – North 4% $ 50c
CCF – East 3% $ 50c
Core 0% 0c
Operations
Balance
The ideal parking person ….
Is a MEDIC
Measures
Elasticity of price
Decides
Informs
Changes
All parking controls should be built to achieve the correct occupancy, including Enforcement!
WHAT IS THE CORRECT OCCUPANCY?
Long live those people who ..
Optimise
Design
Operate
NOT …. administer
Supply
The ideal parking person ….
Understands Economics
Supply v Demand
The Facts
Increase Revenue $
Where occupancy justifies it
car
Parking Occupancy is the ..
Number 1
Key
Primary
Principal
Top of the pyramid
Centre of the parking world
parameter of modern parking
Economic
Transform
Performance
Parking
But still maintain or increase service levels to the customer
Decrease Expenses $
Measure once, cut twice ...
Tim 'the tool man' Taylor said ...
A PARKING FACTORY
Is no different
You can't improve anything if
you can't measure it!
Lord Kelvin Said....
Opportunity
COMMUNITY OUTCOMES IN LTP
Providing parking facilities contributes to the options people have for accessing the places, people and activities they want and need to reach
Providing parking facilities enables people to access goods and services, work and leisure activities
Providing parking facilities encourages people into the central city
Providing parking facilities enables people to access goods and services and places of employment, thus contributing to economic activity in the city.
To support and facilitate economic activity and
community access
THE PURPOSE OF PARKING
Operations Design
Technology Enforcement
On-street Off-street
Occupancy Utilisation
Community Access
- Communicate the science
- De-politicise
- Vary prices up and down
- Relocate cars to less used places
- Measure and vary, then …
- Measure and vary again
support local accessibility
economic activity
parking is a key part of the transport network
Inverse Pricing
If you run your factory at 70% utilisation…..
YOU WOULD GET FIRED!
Compliment Enforcement with
Inverse pricing
Economic Activity
The Plan
The level of ENFORCEMENT
is equal to
the level of MISUNDERSTANDING of your parking operation
PURPOSE - Support the PURPOSE of parking
IMPORTANCE - Make parking important
MEASURE - Measure occupancy to improve
PRICE - Price to affect activity in local area
LINK - Link prices to occupancy in 11 zones
ENFORCE - Enforce for the RIGHT reasons
COMPETITION – Promote competition
REVENUES - Increase revenues
EXPENSES - Decrease expenses
ADVOCATE – Communicate your plan
MANAGE – Look after your team
Manufacturer of parking Opportunities
Parking is not about land or property
Technology
Thank you...
Questions?
Demand
The Purpose of Enforcement
is to Support
The Purpose of Parking
Utilisation of your Car Parks